Walmart is returning to TikTok for more livestream commerce. William White, CMO of Walmart, is promising “an all-new experience featuring new creators and shoppable items” in the hour-long tutorial that will kick off at 9 p.m. ET on March 11. Top line The retailer will once again invite TikTok users to shop for products featured…
America Wakes Up to the China Threat
Carat U.S. Names Russell Chief Client Officer, Paas Chief Strategy Officer
Stephanie Russell has been named Chief Client Officer and Haley Paas Chief Strategy Officer of Carat U.S.
Messenger From Facebook Spotlights ‘Impressive Women’ for Women’s History Month
Messenger From Facebook is celebrating Women’s History Month by showcasing film and television classics featuring “some of the most impressive women to grace the screen” in its Watch Together feature. Watch Together, which was introduced last September, enables Messenger users to, as the name suggests, watch video content together by starting a video call or…
Color and Diversity Must Be the Norm in TV and Advertising
Authentic brands embrace and reflect the diversity of the people and markets they serve. Diversity is a core pillar of an authentic brand’s marketing approach. For marketers, understanding diversity starts with empathy. An empathic brand recognizes the experiences, outlooks and feelings a group of people may hold and reflects those insights through its marketing. Oprah’s…
Google: There’ll Be ‘No Backdoors’ or Bias In Privacy Policies
Google rocked the industry last week when it said it would not support alternate identifiers to track individuals across the web or use them in their own products after the demise of third-party cookies. The announcement prompted widespread concern, with many pondering the consequences of Unified ID 2.0, an ad targeting alternative to cookies, which…
How Bianca Kea’s “Year of Yes” Empowered the Afro-Latina Community
As Twitter’s very own God-is Rivera states, Bianca Kea has carved out a name for herself for a few reasons. Before she became the Senior Social Media Manager for VH1 where she leads and manages social media campaigns for the brand and their shows, she was building up her skillset by taking on opportunities that…
Facebook Begins Testing the Sharing of Instagram Reels in News Feed
Is Facebook about to “borrow” the feature that its Instagram division “borrowed” from TikTok? A “small number of creators” in India are currently part of a test in which they can share Instagram Reels in Facebook’s News Feed. Upon sharing a Reel to Instagram, creators in the test group will see an option to have…
Clubhouse: How to Connect Your Twitter Account
Did you know that Clubhouse allows users to connect their Twitter accounts to their Clubhouse accounts? This allows users to add a link to their Twitter profile to their Clubhouse profile. Our guide will show you how to connect your Twitter account to your Clubhouse profile. Note: These screenshots were captured in the Clubhouse application…
Why A Unified ID Will Never Work – And Why It’s Time To Fall In Love With Walled Gardens
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Avery, founder and CEO at Kevel. The digital ad industry seems faced with an existential choice – go Google’s way, and give up your destiny while bearing the consequences.… Continue reading »
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