Month: March 2021

(Editor’s note: An earlier version of this story had an image that wasn’t one of Burger King’s tweets, but satirical social media.) This International Women’s Day, women (and some men) cringed on the heels of misguided content from Burger King’s Twitter feed. The U.K. side of the businesses launched a tweet with no upfront context,…

Revenue declined nearly 90% from $147.2 million to $15.7 million in Q4.

“We strongly believe Facebook has a moral obligation to take action regarding ads that stoke aggression,” the lawmakers said.

Google VP/GM for ads Jerry Dischler said he and others at Google are “really worried” that individual tracking with unified IDs is not sustainable for the long term with regard to user expectations,
the evolving regulatory environment, and product changes.

A decision is expected shortly on whether Bollore Group head Vincent Bollore will stand trial. The company has a controlling stake in Havas Group parent Vivendi.

When it comes to advertising, American consumers are highly polarized in their behaviors, according to findings of a GWI (formerly Global Web Index) study conducted this month with WARC. Among the
study’s findings is a series of responses to advertising-related activities during the past seven days. And while slightly more than half (53%) of respondents said they skipped an online video ad
without watching it, 40% said they completed an online video ad, too.

GroupM wants to move from using 40 to 50 supply partners globally to five to six partners. As part of that push to consolidate its programmatic supply chain, it struck a global deal with the SSP PubMatic. “We want to use our scale effectively to help clients,” said Andrew Meaden, global head of investment at… Continue reading »

The post GroupM Strikes Preferred SSP Deal With PubMatic appeared first on AdExchanger.

The conversation settings Twitter rolled out to all users globally last August–letting them choose who can reply to their tweets between everyone, only people they follow and only people mentioned in the tweet–were extended to advertisers Tuesday. All advertisers who compose tweets directly through the social network’s tweet composer or through its Ads API (application-programming…

In revamping new financial reporting segments for NBCU, Comcast recasted 2020 results showing Peacock had a net loss of $914 million in 2020, according to a new SEC filing. At the same time,
full-year revenue for Peacock totaled $118 million. The service launched in April 2020.

Backed by new consumer research showing seven in ten people feel the word “normal” creates a negative connotation, Unilever announced it will no longer use the word in its advertising, packaging and
other forms of marketing communications.