Month: March 2021

The Branded Content Project–a joint project between the Local Media Consortium and the Local Media Association and funded by the Facebook Journalism Project–said Tuesday that local media outlets working with it have sold over $1 million in content series sponsorships in just over four months. The organization defined branded content as content that uses storytelling…

A day after Google’s top ad manager reiterated the company’s decision not to replace cookies with a new consumer identifier, the digital ad industry will discuss new technical best practices for
creating their own workarounds, including potential new consumer-enabled “identity tokens.”

The Trustworthy Accountability Group has awarded 234 companies at least one “certification” for 2021. TAG offers “seals” in fraud, piracy, malware and brand safety to member companies that meet the
organization’s requirements.

Kind, the company widely known for its snack bars, has a new breakfast offering: smoothie bowls. The ready-to-eat frozen items, which come in flavors such as almond chocolate banana and almond and triple berry acai, contain a maximum of 9 grams of added sugar. Mike Barkley, CEO of Kind North America, said while some breakfast…

As Gut continues to expand, the global independent creative agency appoints its first global chief strategy officer. The agency promoted Fernando Ribeiro to the newly-created global CSO role following the agency’s recent expansion into Canada with a Toronto office. He will be responsible for overseeing strategy across Gut’s network, leading and extending Gut’s growing team…

Sunday night’s Oprah Winfrey interview with Meghan and Harry was a triumph for Oprah, but not necessarily for her two subjects.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Here’s a Roundup of Brand Initiatives for International Women’s Day…

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including… Continue reading »

The post Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability appeared first on AdExchanger.