Month: March 2021

Country and pop super star Shania Twain kicked off the #LetsGoGirls challenge on TikTok just in time for International Women’s Day Monday. Her classic song, “Man! I Feel Like a Woman,” is the soundtrack for the challenge, which encourages TikTok users to share what they believe is the best thing about being a woman, creating…

Today is International Women’s Day, a holiday that has its roots in the women’s movements of the early 20th century and has been celebrated around the globe for more than 100 years. But in 2021, it arrives just as the world is facing an entire year since the Covid-19 pandemic hit the United States–a crisis…

The advertising industry is already struggling to understand and comply with Google and Apple’s tightening privacy guidelines. Now it faces potential national regulations aimed at cleaning up the industry’s malpractices. Sen. Ron Wyden, D-Ore., has two bills in the works that are meant to give consumers greater control of their online privacy and curtail the…

Google called the future of Unified ID 2.0 into question, without directly naming it, by clearly stating that it has no plans to support email-based identifiers or any mechanism that it views as mirroring the functionality of cookies.  For Google, it’s Privacy Sandbox or bust, at least when it comes to the open web. (Google’s… Continue reading »

The post Unified ID 2.0 Is Facing Roadblocks (And Not Just To Do With Google) appeared first on AdExchanger.

When International Women’s Day arrived in 2020, the world was unknowingly poised at the threshold of a year that would test everyone in ways they’d never experienced before. And the weight of the Covid-19 pandemic’s impact would overwhelmingly fall on the backs of women. After a year defined by economic, physical and emotional hardship–all under…

Snapchat surveyed users in France, Germany, the United Arab Emirates and the U.S. to learn how they show support for women, particularly on International Women’s Day. The platform shared its findings in a blog post, saying that Snapchatters are focused on promoting equal value, equal opportunity, equal pay and equal responsibility in their communities, and…

Google is a $1.3 trillion company that accounts for more than half of the global digital ad spend of $292 billion, a figure that is expected to hit $441 billion by next year. That outsized role is leaving ad-tech companies, publishers, agencies and brands wondering what’s next following Google’s decision last Wednesday to not accept…

Facebook IQ teamed up with the Geena Davis Institute on Gender in Media to examine a sample of 1,022 global Facebook video ads and assess how people were depicted in those campaigns, and they shared their findings Monday. The social network’s research arm wrote in a blog post, “Our goals were to explore where things…

It’s been a year since the world shut down due to Covid-19 and basketball fans were deprived of March Madness. But the NCAA Division I Men’s Basketball Championship is back for 2021, and it’s easier to stream than ever. Real-time streaming and second-screen destination app NCAA March Madness Live has been upgraded with a new…

Spotify marked International Women’s Day Monday with its kickoff of Spotify Equal, an initiative to highlight women artists and podcast creators locally, regionally and internationally via activations, new content experiences, on- and off-platform support and partnerships. The streaming service introduced its Equal Hub, a dedicated space to highlight women creators and enable fans to stream…