Month: March 2021

Prior to the pandemic, shopping for luxury goods was predominantly an in-store affair. Now, however, it’s clear consumers’ appetite for ecommerce includes not just groceries and household staples, but luxury items as well. In 2019, these luxury items represented a $100-billion market in the U.S. alone. Holding company HBC, which acquired luxury retailer Saks Fifth…

LONDON–A lot of brands and agencies, fearful of missing out, will join conversations about equality this International Women’s Day. But how many businesses will commit to–and, importantly, actually achieve–lasting change? The glacial pace of change in society, and inside the advertising industry itself, would suggest not enough. SheSays, the industry campaigning group and women’s network…

Nearly a year after the onset of the Covid-19 pandemic in the U.S., parades, celebrations and out-of-home activities are still out of reach for families across the country. With that in mind, and to encourage parents and kids to celebrate St. Patrick’s Day from home, Lucky Charms launched a new limited-edition cereal alongside several new…

It’s not often these days that a primetime interview captures widespread national attention, but ViacomCBS hit the jackpot with Oprah Winfrey’s bombshell Sunday night interview with Duchess of Sussex Meghan Markle and Prince Harry. The two-hour special drew 17.1 million viewers to CBS, and people are still buzzing about it a day later. But audiences…

Mars is already thinking about Easter, teaming up with food and travel video network Tastemade and Pinterest on a series of do-it-yourself and hack videos promoting its Dove Silky Smooth Promises dark chocolate and M&M Minis brands. Pinterest said there are 229 million Easter-related ideas saved on its platform, and there were 37 million related…

Oprah Winfrey reminded the world that she’s second-to-none when it comes to delivering explosive interviews. Her bombshell two-hour special with British ex-royals Prince Harry and Meghan Markle pulled in 17.1 million viewers on CBS Sunday. It holds a 2.6 rating in the adults 18-49 demographic, according to early numbers from Nielsen. Top line The two-hour,…

Simply put, amplifying voices is at God-is Rivera’s core. As Twitter’s Global Director of Culture & Community, God-is and her team are focused specifically on how the platform connects with and amplifies voices on the platform with a focus on global intersectional Black, Latinx, LGBTQ+, Disability, and Native Indigenous communities. But the ways that God-is…

During an IAB keynote this morning, Google’s top ad manager unveiled a new initiative to leverage aggregated anonymized data to help the ad industry identify “cohorts” whose behaviors — and
performance — could be lumped together in a way that helps advertisers measure and improve their advertising results.