Month: March 2021

Design studio This Thing of Ours, for example, is teaming with 90 female illustrators for an animated film.

Following the Covid-19 outbreak, which has led to high levels of unemployment and more than half a million deaths nationwide, shoppers have had good reason to pay less attention to sustainability. Cost, comfort and convenience have eclipsed ecological conservation when purchasing household staples like toilet paper and frozen dinners. Only a select few can afford…

Burger King had intended to turn a sexist trope on its head through a new campaign supporting female chefs, but the reaction to the brand’s provocative campaign for International Women’s Day has been mixed, to say the least. With a New York Times print ad today headlined “Women belong in the kitchen,” Burger King today…

With the digital ad industry poised to discuss — and debate — changing consumer sentiment about the role of advertising in their lives, new research finds a plurality of Americans simply want ads to
tell them about the products or services they are promoting.

Mobile banking platform N26 debuted an augmented reality effect on Facebook and Instagram Monday to mark International Women’s Day. The company teamed up with Facebook and London-based influencer and creative developer Ommy Akhe of Autonommy to create the effect using the social network’s Spark AR platform. N26 said the goal of the effect is to…

Honda kicked off social campaign “When She Leads, She’s Unstoppable” Monday, and it will run throughout Women’s History Month in March. The campaign features women athletes and coaches–Collegiate Women Sports Awards alumnae and Honda Cup winners–who are changing the game and inspiring others along the way, and it is made up of archival footage and…

This year’s theme for International Women’s Day, #ChoosetoChallenge, must be seen as an urgent provocation for us all to question the effectiveness of our efforts to date. We’ve seen the impact that the Covid-19 crisis has had on women. Years of progress have been reversed. Nearly 3 million American women have left the workplace over…

Snap Inc. promoted Sofia Gross to head of policy partnership and social impact. Gross has been with the company since July 2015, joining as producer, politics and news and working on public policy for political and nonprofit partnerships from June 2016 through June 2019, when she was named public policy manager, political government and nonprofit…

This month, WPP media agency MediaCom added a pair of industry vets from rival holding companies to its U.S. leadership team, hiring Liza Davidian as evp, investment and activation and Yorlene Goff as executive director, people. Davidian joins MediaCom after more than two decades with Omnicom Media Group’s agency OMD. She will be responsible for…

All of the layoffs have been in the L.A. region, and linear TV has been most affected.