Hip-hop is the fastest-growing of the top three music genres on YouTube in the U.S., topping pop and rock, and hip-hop artists accounted for all 10 spots on the Google-owned video site’s list of the 10 most-viewed artists in the U.S. for 2020. With that in mind, YouTube revealed some updates on the advertising front…
Lynx is Paying Customers to Be Instagram Influencers
LONDON–Being an influencer looks so easy. You basically just take pictures of yourself all day and get paid for it, right? If you’ve ever fancied giving a social media career a go, then Lynx has the perfect opportunity for you–it’s paying customers to be “Lynx-fluencers.” The Unilever-owned men’s care brand, with help from Lola MullenLowe,…
Ruegger Named Head Of GroupM Commerce
GroupM vet Andrew Ruegger has been promoted to global president of GroupM Commerce. Ruegger, who had been managing partner and executive director of ecommerce, data science and technology at GroupM,
will focus on scaling GroupM’s commerce-focused services for clients, and will lead parent WPP’s efforts across commerce, as well.
will focus on scaling GroupM’s commerce-focused services for clients, and will lead parent WPP’s efforts across commerce, as well.
T-Mobile Shuts TVision, Cuts New Deals With YouTube TV, Philo
Both deals will give what amounts to a $10-a-month price break exclusively to T-Mobile customers.
Automakers Come Together (Online) For MediaPost Conference
The programming will include executives from General Motors, Ford, Toyota, Honda and Hyundai.
BrandTotal ‘Recklessly’ Built Data-Harvesting Business, Facebook Tells Court
“BrandTotal developed, promoted, and distributed several browser extensions and mobile applications, all programmed and designed to automatically scrape user and advertising-related data (without
Facebook’s permission),” the company says papers filed Friday with U.S. District Court Judge Joseph Spero in San Francisco.
Facebook’s permission),” the company says papers filed Friday with U.S. District Court Judge Joseph Spero in San Francisco.
P&G Widens The Screen On Content
The company’s Widen the Screen program aims to broaden portrayals of Black people in advertising and entertainment content.
Super Bowl Down 6% In Total Ad Revenue To $400.7 Million
The average unit rate in 2020 was $4.99 million, and there were 85 30-second announcements in 2021 vs. 86 in 2020.
French Optician Asks Customers to Read the Small Print of Rival Deals in Eye Test Stunt
Sometimes, when you look at the small print, a deal can turn out to be too good to be true. It’s also the case that many of us don’t study the small print before realizing the error of our ways at the checkout line. French optician Droit de Regard, with the help of BETC Paris,…
Why NFTs Are Here to Stay—and Wow Us
WTF is an NFT? While brands, publications, artists, athletes and investors scramble to join the lightning-fast momentum of non-fungible tokens, your connection to NFTs is closer than you think. Whether you understand or not, the truth is that you understand what’s at the core of NFTs: community. And that is why NFTs are here to…