While International Women’s Day and Women’s History Month initiatives can start to feel a little bit repetitive and performative year after year, the pandemic has revealed how deeply entrenched gender discrimination and inequities remain–despite the progress we’ve made. Some brands are using this largely ceremonial month to directly address the disparities that have been exacerbated…
Not All Data Types Are Equally Useful
Big Data is big, in part, because no one throws anything away. It’s also worth noting that “big” doesn’t always spell “better” (it may spell “clunky” though). That’s why the concept of Data Lake, a system for storing raw information, came about some time ago, just to keep “useful” data handy. However, determining usefulness of…
Is The Writing On The Wall For Email-Based IDs? (Yes, No And Maybe)
Google isn’t a fan of using email-based identifiers as a replacement for third-party cookies. “We don’t believe these solutions will meet rising consumer expectations for privacy, nor will they stand up to rapidly evolving regulatory restrictions, and therefore aren’t a sustainable long-term investment,” Google’s director of product management for ads privacy and trust, David Temkin,… Continue reading »
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What to Make of Google’s Privacy Bomb: A Town Hall
Publishers, ad tech, media buyers and brands have been bracing for game-changing privacy updates for some time. And on Wednesday they got news that–while declarative–also invited many new questions. Google’s market-leading browser Chrome, which is used by more than 60% of web users, has chosen not to support alternate identifiers that help marketers target customers….
How Small Cities Are Luring Remote Workers Away From Tech Hubs | WSJ
Huge Looks Outside Industry to Hire First Global Chief Talent Officer
Brooklyn-based IPG agency Huge has looked outside the industry to find its first global talent lead. The agency has hired Kali Beyah as global chief talent officer, effective March 15. In the newly-created role, she will lead Huge’s talent operations across the agency’s 13 global offices and be responsible for recruitment, talent management and DEI…
Reddit Names First Ever CFO, Drew Vollero
Reddit has its first ever chief financial officer: Drew Vollero, who joins the platform from security and facility services firm Allied Universal, where he held the same role. Vollero also served as Snap Inc.’s first CFO, leading the company through its 2017 initial public offering, following senior finance roles with Mattel, Taco Bell and Pepsi….
‘This One Feels Different’: Gap’s New Campaign Elevates the Voices of Activists and Artists
Over the last couple of years, Gap has been doing a lot of soul searching. Following a new marketing chief last February, a restructuring that pulled all marketing activities in-house and a strong pivot to ecommerce, Gap is streamlining its messaging: A consistent focus on a diverse, modern interpretation of American optimism. But time will…
How Mastercard’s Chief People Officer Builds Bridges Between Marketing and HR
What is a Chief People Officer? According to Mastercard’s Michael Fraccaro, the role encapsulates everything to do with people. The brand intentionally made a change a few years prior to move it away from the human resources (HR) function to the people and capability function. He is responsible for all HR functions globally, including driving…
3 Considerations For Advertisers As They Travel The Path To Premium Video And CTV Supply
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Alex Chatfield, VP of marketplace development at Xandr. A major challenge for buyers in the new and quickly growing video/CTV landscape is reaching consumers at scale. Unlike the programmatic display ecosystem, the premium video… Continue reading »
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