Month: March 2021

The U.K.’s biggest satellite broadcaster, Sky, is running a competition for agencies and brands to win a combined 2 million pounds ($2.7 million) worth of advertising inventory if they can help promote positive behavioral change to help its commitment to be net carbon zero by 2020. The “Sky Zero Footprint Fund” will name five winning…

Facebook chief revenue officer David Fischer is leaving the company after 11 years, but will stay in his role until later in 2021. Fischer is responsible for the social network’s advertising business, overseeing its sales and marketing teams worldwide. In a Facebook post on Tuesday morning, he said that his next steps will be to…

As USA Network prepares to expand its live sports programming slate, it has locked in one of its key franchises for several more years. USA and WWE have reached a multi-year extension for popular wrestling show NXT, which first began airing on the cable network in September 2019. Under the renewal deal, the two-hour live…

Dentsu International has promoted Cathy Boxall and Fotini Paraskakis to joint global managing directors of content studio The Story Lab. They succeed the Dentsu unit’s founder, Michael Iskas, who is
leaving after serving as its global president for the past six years.

After a blockbuster pandemic, Cameo–the company best known for paid celebrity shout-out videos–is a $1 billion company. Top line The startup raised $100 million in a new series C funding round, led by Jonathan Turner at e.ventures. Cameo, which operates under the legal name Baron App, Inc., was previously valued at $300 million in 2019…

DoubleVerify said Tuesday that its brand safety and suitability integration with Facebook was extended to new premium inventory channels, including In-Stream Reserve, and new tools were added. Facebook In-Stream Reserve debuted in February 2019 as Facebook Showcase, giving media buyers a way to purchase entire seasons of premium, brand-safe video content curated from high-quality athletes,…

Spotlight Cinema Networks, a cinema advertising operator specializing in “luxury cinemas” and “iconic art house” theaters, has added 88 screens from Cinepolis Luxury Cinemas’ to its network.

Twitter revamped its Amplify in-feed pre-roll and sponsorship video ad offerings, adding Curated Categories, cleaning up the design of the ad units and rolling out a new campaign setup experience for brands using the pre-roll views objective. Senior product manager Hannah Chang and global product marketing manager Marisa Oberdorfer said in a blog post Tuesday…

Spain’s public TV company RTVE was fined 730,000 euros ($859,000) recently for running “covert” advertising.

Tricia Lasky, a long-term Publicis Media exec who most recently served as svp-global partnerships, is partnering with location-based audio out-of-home technology developer Vibenomics, joining the
startup’s board of directors.