Month: March 2021

“The Sell Sider” is a column written for the sell side and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joe Root, CEO and co-founder of Permutive. Google shook the industry Wednesday when it confirmed that it was removing identifiers (a.k.a. third-party cookies) from its products for good –… Continue reading »

The post Exit Your Bet On Bidstream Identifiers, Because Google’s News Means It’s Time To Double Down On Cohorts appeared first on AdExchanger.

Throughout Black History Month, we partnered with agency owner Derek Walker on a series that highlighted the ideas, perspectives and successes of Black advertising professionals. To round out the series, Walker is sharing his favorite piece of work and why it’s particularly meaningful to him. In the below video, he talks about an NAACP ad…

Amazon-selling platform Jungle Scout has clinched $110 million to expand. And it’s already applied those funds toward an acquisition: the ad tech startup Downstream Impact, which helps brands and entrepreneurs optimize their ecommerce businesses.  Terms of the deal were not disclosed, though Downstream’s 11 employees joined the Jungle Scout team on Tuesday. The funding will… Continue reading »

The post Amazon-Selling Platform Jungle Scout Raises $110 Million To Expand Beyond Amazon appeared first on AdExchanger.

Big news week from three heavy hitters. On Wednesday, Google sent shockwaves through the industry with its declaration that it wouldn’t use cross-site browsing data to sell ads, and that it really disapproved of the industry’s attempts to develop email-based identifiers as a substitute for third-party cookies. Arguably, this is a development the world should… Continue reading »

The post The Big Story: Google. Roku. Disney appeared first on AdExchanger.

TransUnion is partnering with Blockgraph, builder of pipes for addressable television, so that advertisers can use its identity data to target, reach and measure TV households across channels. Through the partnership, announced on Thursday, advertisers and media companies can access data through Tru Optik, the data marketplace and DMP TransUnion acquired in October; use the… Continue reading »

The post Broadcaster-Backed Blockgraph Partners With TransUnion To Build Addressable Ad Solutions appeared first on AdExchanger.

This Thursday, the men’s lifestyle publication Mel Magazine, best known for giving the world such literary gems as Beware of the Carhart Beanie Dick, is launching three paid newsletters–Melanie, Shitposting with Miles Klee, and Dispatches from the Manosphere–in the hopes of accruing 10,000 subscribers in their first six months. An important milestone for Mel Aiming…

Amazon platform Jungle Scout has raised $110 million to expand to additional online marketplaces for the first time in its six-year history–as well as to buy Amazon ad-tech company Downstream Impact to give it a foothold in Amazon Advertising. Led by growth equity firm Summit Partners and Jungle Scout CEO Greg Mercer, it follows an…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Seraj Bharwani, Chief Strategy Officer at AcuityAds The behavior-tracking infrastructure that fueled the ad tech industry over the past two decades is undergoing a major overhaul. And the remodeled tracking pathways… Continue reading »

The post As Google Dismisses Email-Based ID Solutions, Here’s How Consumer Journeys Must Be Remapped appeared first on AdExchanger.

Virginia Governor Ralph Northam signed a data privacy bill into law on Tuesday. It’s the second in the nation meant to protect American’s data online, bringing the U.S. a step closer to federal privacy law. The Virginia law, called the Consumer Data Protection Act, is generally seen as a more industry-friendly statute than its California…