Most image recognition algorithms require lots of labeled pictures. This new approach eliminates the need for most of the labeling.
Ocean Spray’s New Drink Has Some Zip
Ocean Spray’s first product launch of 2021 is a caffeinated sparkling water with a splash of fruit juice. Top line Following a viral TikTok moment featuring a skateboarder drinking Ocean Spray Cran-Raspberry juice straight from the bottle, the 91-year-old agricultural cooperative is debuting Ocean Spray Wave, a low-calorie carbonated beverage that contains 50 milligrams of…
Nielsen Gets Higher Rating, On Wall Street
Citing “a renewed focus on measurement” in the wake of Google’s decision to abandon “identifier” tracking and ad targeting, a major equities research firm has upgraded Nielsen shares from a “market
perform” to “outperform,” a Wall Street rating it hasn’t had in more than two years.
perform” to “outperform,” a Wall Street rating it hasn’t had in more than two years.
NBC’s ‘Good Girls’ Is ‘Breaking Bad’ For Women
In “Good Girls,” three middle-class women need money, so they turn to crime — which is what Walter White did too.
Gannett Will Promote Snapchat’s Advertising Platform to Small Businesses in the US, Canada
Snap Inc. reached its first sales partnership in the local business advertising space, entering into an agreement with media giant Gannett, which will promote Snapchat’s advertising platform to its network of advertisers in Canada and the U.S. The pact enables Snap to benefit from Gannett’s LocalIQ marketing solution, which works with more than 100,000 small…
Turner Sports Content Chief on Pandemic Broadcasting and AT&T’s Streaming Strategy
It’s been 31 years since Turner Sports debuted Inside the NBA, its TNT basketball studio show. Every Thursday during the NBA season, Turner Sports’ lead broadcaster Ernie Johnson Jr. is joined by NBA legends-turned-analysts Kenny “The Jet” Smith, Charles Barkley and Shaquille O’Neal. The show plays at the intersection of pro basketball and pop culture–plus…
WPP Hires Dave Rolfe as Its First Global Head of Production
WPP has added another member to its creative ranks. The holding company, which owns agencies including MediaCom, Ogilvy and VMLY&R, has hired Dave Rolfe as its global head of production, a new role at WPP. His appointment comes roughly a month after WPP hired Rob Reilly as its global chief creative officer. It’s also part…
Shaq-Backed Agency ‘Not Celebrity Gimmickry,’ Says Partner
The NBA legend is partnering with advertising veteran Omid Farhang to launch Majority, an independent, creative marketing agency.
