Month: March 2021

While the net sales of nonessential retailers suffered during the pandemic, arts and crafts banner Michaels Stores saw double-digit growth in both the second and third quarters of 2020, demonstrating consumers’ appetite for hobbies while confined to their homes. This helped Michaels buck the trend that plagued private equity-backed, mall-based retailers, including J.Crew, Neiman Marcus…

As the ad industry’s establishment players struggle to address deeply-rooted systemic racism, creative agency Majority is launching in Atlanta with diversity at its core–and the backing of NBA legend Shaquille O’Neal. Started by industry veteran Omid Farhang, along with founding partners Asmirh Davis and Jorge Hernandez, Majority aims to flip the agency diversity ratio on…

Consumer debt solutions provider Happy Money has hired Sadira Furlow as chief marketing officer with an initial focus on broadening the company’s client base to include underserved populations in the financial services space. Top line Furlow is coming off a run at PepsiCo, where she oversaw the introduction of premium bottled water brand LifeWTR. In…

After the pandemic forced A+E Networks to jettison its upfront event plans at the 11th hour last year, the company has returned to the upfronts this year with a virtual presentation that played up the power of linear TV as many of its rivals begin to focus on streaming–while also trying to convince marketers to…

Musician and actor Kelly Rowland’s new line with membership shopping platform JustFab, for example, is modeled off of the strength, creativity and grace she has witnessed in women around the world throughout the pandemic. Rowland’s first designed footwear and apparel line dropped this week–the fulfillment of a dream she has had since she fell in…

Facebook Journalism Project shared an update on the progress made by participants in its Accelerator program and shared details on what to expect in 2021. The roughly 175 newsrooms that were invited to participate in 13 programs worldwide gained over 200,000 new paying subscribers and more than 2.5 million new registered audience members, reporting $60…

Facebook is lifting its ban on political advertising that the social media giant instituted after the polls closed on Election Day in November. Google lifted a similar ban last week, which was put in place following the Jan. 6 insurrection at the U.S. Capitol. The ad bans have restricted the ability of numerous U.S. campaigns,…

Pinterest revealed several new and upcoming features at its Pinterest Presents global advertiser summit Wednesday, which featured sessions in six countries: Australia, Canada, France, Germany, the U.K. and the U.S. Co-founder and CEO Ben Silbermann said in the event opener that he speaks with a lot of chief marketing officers, and they went into marketing…

After working on brands such as Nike, Snap, Airbnb, and GAP, Facebook alumnus Eric Toda returned to the social marketing space as Facebook’s Global Head of Social Marketing. Eric, an avid advocate of anti-racism sentiment to #StopAsianHate, has continued his mission of empowering the voices of underrepresented communities, sharing why it’s important to have “cultural…

Google said in a blog post on Wednesday that it won’t use alternative methods to track users online once it ends support for third-party cookies in Chrome – and that it disapproves of using email as an alternative identifier for ad tracking. In other words, Google is stating for the record that it will not cook… Continue reading »

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