Month: March 2021

This new way of doing business will be optimizable in real-time through the company’s programmatic offerings.

The company saw sequential improvement in the second half and is currently projecting organic growth of between 7% and 9% for 2021.

Vizio’s Smartcast smart TV operating system users grew 61% last year, and Platform+ revenues grew 304% over the past two years.

Preliminary Nielsen numbers put viewership at just 5.4 million — vs. 18.3 million for 2020’s broadcast. This year’s mainly virtual format didn’t help, with awards show numbers already downtrending.

According to, Eventbrite, hybrid events — a mix of virtual and in-person — will be the hottest thing for 2021.

This article is sponsored by Oracle. If you spent most of 2020 counting down the days until 2021, then you’re not alone. For marketers, and almost everyone else for that matter, 2021 represents a hopeful restart – a potential shift back to normalcy, where budgets return to their pre-pandemic levels, plans are executed at a… Continue reading »

The post 4 Questions Driving the Future of Identity Without Third-Party Cookies appeared first on AdExchanger.

App marketing platform AppLovin filed for its IPO on Tuesday after the market closed, and it wins for best ticker symbol ever: APP. Read the full S-1 filing here. AppLovin is taking advantage of a public market boom for advertising-related technology companies, but AppLovin was actually quite hot before the froth started frothing. The company… Continue reading »

The post AppLovin Is Going Public, Files S-1 Ahead Of IPO appeared first on AdExchanger.

The level of cooperation from independent ad-tech players, publishers and even some media agencies to replace the third-party cookie with hashed email addresses had led to growing speculation that even Google would get behind the initiative. However, today, Google stopped this idea dead in its tracks and released a policy update that will be seen…

In this week’s Out of Office column, Megan tackles guilt, bad policies, and the rules of zoomfood.

Lucas Cridland, the former COO of U.S. media at Denstu, is now leading a newly launched group within MediaLink called Hudson Bridge. The new business will act mainly as an implementation service provider of Hudson MX, a media planning, billing and reconciliation platform. As managing director of Hudson Bridge, Cridland’s remit is to help agencies…