LinkedIn Rolls Out New Tools to Support the Influx of Creators on Its Platform
Responding to a “pronounced increase” in the use of its platform by creators, LinkedIn introduced several new tools and features Tuesday aimed at enabling those creators to publish effective content, spark discussion and build up engaged followings. The professional network cited massive growth in conversations among its 740 million-plus members and shared its plan on…
Getting It Right: Leveraging Data Science To Hit CTV Budgets
This article is sponsored by Xandr. We have all encountered the problem: What’s promised is not always what’s delivered. In the past decade, advertisers have seen a seismic shift in how consumers receive media. With more on-demand services added every year, the future of entertainment is becoming evident. This change comes with many challenges, but… Continue reading »
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New Media Transparency Tools Are Coming to the Buy Side
The IAB has introduced two new specifications called buyers.json and DemandChain Object, ways for demand-side platforms (DSPs) to disclose their partners, as efforts to bring transparency to programmatic advertising are moving up the supply chain. First came ads.txt, a way for publishers to name the authorized sellers of its inventory, in 2017. Then came sellers.json,…
You Can Call Me ‘Al’: CBS Welcomes Immigrant Sitcom
“United States of Al” is about an English-speaking immigrant from Afghanistan who served as an interpreter for U.S. Marines.
The New Yorker’s Virtual Reality Film Is Driving Subscriptions
On March 19, Cond? Nast title The New Yorker released its first virtual reality film, Reeducated, a 20-minute illustrated spot on Chinese detention camps. And it’s already making an impact on subscription and traffic numbers. “The landing page alone for the film on our site has twice as many page views and contributed 16 times…
One Startup’s Solution for Zoom Fatigue? The Walk and Talk
Spot is a new platform dedicated entirely to walking meetings, launched by a longtime remote work evangelist.
5 Morale-Boosting Mistakes; RIP TVision: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How to Avoid the Top 5 Pitfalls Demotivating Your Employees…
Pearls Before Swine by Stephan Pastis for Tue, 30 Mar 2021
To Build Or Not To Build A CDP? That’s Not The Right Question
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. Recently, martech influencer Scott Brinker posted the results of a survey that claims 67% of respondents plan to build their own “custom” customer data… Continue reading »
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