Month: March 2021

MDC Partners, the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, reported its fourth quarter earnings today, sharing that its organic revenue dropped 13.7%. Top line Its drop is in line with other holding companies, all of which faced back-to-back organic revenue hits in 2020. In a statement, the company said organic revenue…

Reddit is testing a new way for moderators to welcome new members to their communities. The custom messages, for mobile and the web, are currently being tested with 30% of Redditors and are available to all moderators. Moderators already had the ability to welcome new members via direct message. Redditors who wish to opt out…

The flagship app of The Washington Post is the stuff of publishers’ dreams: It converts readers into subscribers and subscribers into repeat customers. To take advantage of this, The Post is investing more resources into its mobile strategy team, with the aim of shepherding new users onto the app and improving the app experience for…

LONDON–Sharp. Shooting. Sickening. Stabbing. Crippling. “Like torture.” Those are just some of the words women with endometriosis have used to describe the agonizing pain of the disease, which is woefully under-diagnosed and is experienced by an estimated one in 10 women worldwide. Essity has focused on the sometimes debilitating condition in its latest campaign for…

Facebook is expanding the community management education program it introduced last July to several languages starting this month, including Arabic, French, German, Indonesian, Portuguese, Spanish and Thai. The social network followed up last July’s rollout of Facebook Blueprint courses with the debut of a certification for community management last October, but everything had only been…

Canada Goose reached a multiyear agreement with the National Basketball Association to be an outerwear partner for NBA All-Star Weekend. The outerwear manufacturer and the league initially collaborated for NBA All-Star Weekend 2016 in Toronto, where Canada Goose is based, and the company created limited edition co-branded parkas for all the players participating. Under terms…

Four female Olympians are launching a female-focused media company, named Togethxr. The brand describes itself on Twitter as the intersection of lifestyle, culture and sports and noted in a statement that it hopes to target a younger female audience by showcasing female voices. The athletes behind the media organization are soccer player Alex Morgan, snowboarder…

Marketing executive Joe Ortiz, the svp and head of marketing and brand for Group Nine Media-owned news site NowThis, is joining Freeform as svp of content marketing, the company said today. Top line Ortiz will oversee all creative marketing for Freeform originals and all content marketing efforts across both linear and digital. He will work…

Delivery platform Instacart has raised $265 million in a Series I funding round led by investors Andreessen Horowitz, Sequoia Capital, D1 Capital Partners, Fidelity Management & Research Company LLC and T. Rowe Price Associates. The capital more than doubles Instacart’s valuation to $39 billion. Top line Instacart said it plans to use the new capital…

It takes a strong stomach for a publisher to pull inventory out of the programmatic open marketplace, especially after an erratic year. But news publisher South China Morning Post (SCMP) is starting to see the benefits of its decision to take more control of its advertising. After withdrawing from the programmatic open marketplace in Asia…