Month: March 2021

A token of a brand’s appreciation can take many forms. But very few T-shirts, battery chargers, beer cozies and other swag festooned with company logos hold out the promise of being traded for services. A branded mug can’t entice someone to hold a spot in a chat room or be traded to gain access to…

LONDON–Cadbury Creme Egg, with its syrupy goo, is a treat best enjoyed by people with a serious sweet tooth–but now beer fans with a penchant for unusual flavor combinations can get in on the action, too, thanks to the creation of a new Creme Egg beer. The Mondelez-owned brand, with the help of agency Elvis,…

Most kids dream of being professional athletes at some point but if they met Cory Bernstine, they might dream a little differently. With a career spanning sports, Cory Bernstine went from throwing fastballs to helping transform Minor League Baseball to a commercial, marketing, and media agency for their 100 plus teams. Now he’s driving the…

Pura Vida Bracelets teamed up with TikTok superstar Charli D’Amelio on a new collection, The Charli D’Amelio Pack, which will be released Friday (March 5). D’Amelio collaborated with Pura Vida on the design for the five signature string charm bracelets, which will sell for $45. Pura Vida, based in La Jolla, Calif., sources ethically-produced handcrafted…

Sunday night’s Golden Globes ceremony was a great one for streamers like Netflix in terms of the awards doled out throughout the night–but the broadcast itself was an especially abysmal one for traditional live TV. According to Nielsen’s final ratings released this morning, just 6.9 million total viewers tuned in to watch NBC’s three-hour broadcast,…

Last spring, South by Southwest was canceled on March 5–just five days before the event was slated to begin. It was early in the pandemic, and there was hardly time for would-be attendees to cancel their travel arrangements. This year, in a new landscape of all-virtual events, SXSW is aiming to bring the same kind…

They say not to speak ill of the dead, but I can make an exception for advertising’s trope of “the new mom.” “The new mom” we’ve known for decades is a caricature. She is confident, freshly showered and running on a solid eight hours of sleep. Sometimes she is nothing more than a pair of…

Sometimes, binge watching can lead to inspiration instead of idleness. At least that was recently the case for Pilar McQuirter, who joined MullenLowe in October as cultural strategy director. When McQuirter took on her new role, she joined Black@MullenLowe Group, its employee resource group for Black employees. After one of the group’s meetings, she started…