Month: March 2021

Cardlytics dropped $275 million on Dosh Monday to access Gen Z and millennial consumers – who don’t bank the way older generations do. Both companies are similar, delivering personalized offers (Cardlytics also uses these insights to build analytics based on consumer purchase behaviors). But Dosh works with banking upstarts like Venmo, Betterment and Ellevest while… Continue reading »

The post Cardlytics Bought Dosh To Get To Gen Z appeared first on AdExchanger.

TikTok introduced the inaugural members of its new European Safety Advisory Council this week. Head of product policy for Europe, the Middle East and Africa Julie de Bailliencourt said in a blog post, “Safety is the bedrock of our diverse, creative community, which is why our work in this space is never done. We are…

March is Women’s History Month, and to celebrate, Instagram released five Women’s History Month stickers that users can place on their Stories posts. Our guide will show you how to use the Women’s History Month stickers in Instagram Stories. Note: These screenshots were captured in the Instagram application on iOS. Step 1: Once you’ve taken…

TikTok kicked off its #WhenWomenWin programming to mark Women’s History Month. Throughout the month of March, live programming on the video creation platform will celebrate “the incredible women who use their strength, intelligence and creativity to make a lasting impact on the global TikTok community and beyond,” TikTok said in a blog post. Themed programming…

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are… Continue reading »

The post SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption appeared first on AdExchanger.

LG Ads will offer connected TV ad inventory on its smart TV platform as well as TV data for activation, measurement and attribution across CTV, linear TV and digital.

KC Crain will serve as interim publisher until a replacement is found.

OMD has confirmed being selected by the Australian state of Victoria to handle media planning and buying for the state under a new three year contract. Spending on the account is estimated at $100
million over the three-year term. The new contract is effective in June. MediaCom is the incumbent.

Amy Armstrong succeeds Mat Baxter, who is moving to the role of Global Chairman at Initiative through 2021. The company said he will then remain at the holding company in an unspecified new leadership
role.

There is apparently no standard for how prime-time series handle the Coronavirus pandemic. Many incorporate it into their storylines, while others touch on it briefly and then move on to an
unspecified near-future time after the virus. For those that are existing in the time of COVID, there is one disturbing and baffling detail. In virtually every series, the main characters put on
their masks to go outside, but as soon as they go inside, whether to a workplace or other venue, they take off their masks — despite being in close quarters to multiple people with whom they
obviously don’t live. This, of course, is the opposite of CDC guidelines, not to mention common sense.