Month: March 2021

Disney laid out an aggressive plan to unify all of its screens, automate more than half of its business and make the majority of its inventory – both linear and digital – addressable within five years. As part of that plan, it created a programmatic exchange, DRAX, which will allow programmatic buyers to compete for… Continue reading »

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For several years, media companies have paid lip service to increasing programmatic and addressability inventory in their upfront negotiations, but made little progress when it comes to actually transacting on those offerings. Disney, however, is serious about changing the way it does business with marketers, and it’s making a serious effort to expand its advanced…

Cameo, the platform that enables people to pay for custom videos recorded by celebrities, jumped into the gift card game Tuesday. People can go to the Cameo website and purchase gift cards in any amount between $5 and $500, with suggested increments of $25, $50 and $100. When the purchase is completed, the gift giver…

Walmart Connect, the retailer’s internal media network for search ads and sponsored product listings on Walmart.com, added a trio of partnerships on Tuesday. Retail intelligence company Stackline, performance marketing agency Tinuiti and retail growth agency Harvest Group will now enable buying through Walmart Connect, which rebranded from Walmart Media Group in January. Setting up the… Continue reading »

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Curated content platform Flipboard began its local news initiative in 23 metropolitan areas in the U.S. and Canada in January 2020, expanding its availability throughout the year to eventually reach 60 at the end of last October. That total increased dramatically Tuesday. Flipboard’s local news coverage is now available in more than 1,000 cities, towns…

As more retailers like CVS and Walgreens launch media networks to capture a greater chunk of brands’ advertising budgets, Walmart’s ad business announced three new partners to its Walmart Advertising Partners platform. Top Line Agencies Harvest Group, Tinuiti and Stackline, join beta partners Flywheel, Kenshoo, Pacvue and Teikametrics. Lex Josephs, vp of ad sales and…

Even Disney underestimated Disney+’s appeal to adults, the company’s CEO, Bob Chapek, revealed on Monday.

Independent ad-tech duo MediaMath and LiveIntent are teaming up for an email-based “nonID” to power programmatic media buys after the decline of the third-party cookie. Top Line The partnership is the latest execution of MediaMath’s Source initiative-a project to further transparency in the programmatic landscape-whereby media buyers that use MediaMath can rely on LiveIntent’s database…

Contextual targeting vendor Peer39 is capitalizing on the craze for all things cookieless with the rollout of a contextual data marketplace that aggregates data from atypical sources to apply against programmatic buys. The marketplace, which came out of beta on Tuesday after more than a year, includes cookie-free data sets from suppliers such as Hotspex… Continue reading »

The post Peer39 Has A New Marketplace For Unconventional Contextual Targeting Data appeared first on AdExchanger.

Facebook kicked off its “Black History Written By” campaign Tuesday to reinforce the concept that Black history is being made every day, and not just during February. The social network’s Facebook Creative X internal creative team partnered with Academy Award-winning cinematographer and director Bradford Young on the campaign, which features members of the Black community…