Biden’s Mideast Concessions Backfire
ATTN:, The Little Market, T-Mobile Team Up on Conversations With Changemakers
ATTN:, The Little Market and T-Mobile are marking International Women’s Day and Women’s History Month with Conversations With Changemakers. Starting Monday, March 8, and running throughout the month, one conversation per day will be shared via the social channels of issues-driven media company ATTN:, The Little Market website and T-Mobile’s social channels, featuring activists, celebrities…
It’s Joe Manchin’s Moment
Dentsu Media Enters Into Partnership With OZY
This week, Dentsu Media announced it is entering into a new, multiyear partnership with international multiplatform media and entertainment company OZY. The move reflects Dentsu Media’s investment in “meaningful media” as part of a larger reorganization at the company and follows Dentsu’s innovation partnership with Snap Inc. last September. A forward-thinking partner The partnership is…
Twitter to Begin Labeling Tweets Potentially Containing Covid-19 Vaccine Misinformation
Twitter ramped up its efforts on misinformation related to the Covid-19 vaccine Monday, revealing that it will add labels to tweets that may contain such misinformation, and it will introduce a strike system to help determine when enforcement needs to go further. The social network said in a blog post Monday that since it began…
Payless Lifts the Curtain on Its US Comeback
Roughly two years after Payless disappeared from the U.S. retail landscape, the footwear brand is staging a comeback with a new location near the brand’s headquarters in North Miami, Fla. When it relaunched in North America with an ecommerce site in August 2020 following its bankruptcy, Payless shared an ambitious plan to open 300 to…
Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users
Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic… Continue reading »
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Roku Buys Nielsen’s Advanced Video Advertising Business, Accelerating DAI Capabilities
Users of connected TV’s most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen’s advanced video advertising (AVA) business, including the measurement company’s automatic content recognition and dynamic ad insertion technologies. Terms…
From the NFL to Esports, Johanna Faries Is Trailblazing A League of Her Own
Focus. Resilience. Training. Collaboration. As an athlete who picked up these skills while playing sports throughout most of her life, Johanna Faries is more than familiar with what it takes to provide a strong performance on and off the field. Before joining the leadership team at Activision Blizzard Esports as the VP and Head of…