TV data and measurement company Alphonso is rebranding to LG Ads as part of the smart TV maker’s efforts to scale up its advertising business. The new platform is the exclusive provider of LG’s connected TV ad inventory, alongside data for activation, measurement and attribution across CTV, linear TV and digital. LG, which invested approximately…
Recent Data Shows Which Companies Increased Ad Spend in the Pandemic
A year removed from the pandemic, and there are a few lights at the end of the tunnel. Vaccines are rolling out, and digital ad spend is on the mend. But the pandemic fundamentally shifted the advertising landscape in 2020. Stay-at-home orders forced brands to pull back on ad spend, and some of it never…
Why Every Marketer Should Prioritize Personal Brand
When you work in marketing or advertising, the thought of building your personal brand may seem like another task on your long to-do list. Promoting brands in your day job may be so exhausting, you don’t have the energy to create for yourself. It doesn’t have to be this way. It starts with reframing how…
Facebook News Is Expanding to Germany in May, Partnering With Major Newspapers
Facebook is bringing its news curation offering to Germany this spring–after it struck a deal with the country’s top publishers, including leading national outlets Der Spiegel, Frankfurter Allgemeine Zeitung and Die Zeit. Top line Germany is the latest country to come to an agreement with the social platform on Facebook News, which gives users access…
Joe Biden’s Trump-Like Fabrication on Covid
Amid IPO Rumors, Chobani Debuts First Multi-Product Campaign
Following a year of product launches, Chobani is rolling out a national ad campaign that both showcases its expanded portfolio and underscores the company’s mission to provide the public with healthier food. More than just yogurt A 30-second animated spot, made in-house, presents a future where humans, robots and nature live in harmony. Chobani’s yogurt,…
Initiative Elevates Amy Armstrong to Be New Global Chief Executive
Fresh off a major account win, IPG Mediabrands agency Initiative has named a new global chief executive. Initiative U.S. CEO Amy Armstrong will succeed Mat Baxter in the global CEO role. Baxter will move into a global chairman role, which he will remain in through the end of 2021. He will also take on an…
Three Tech Tips for Booking a Covid-19 Vaccine Appointment | WSJ
Horizon Media Vet Serena Duff Has Died
Serena Duff, an executive at Horizon Media who has led the agency’s Los Angeles office for over a decade, died last Friday at the age of 54 after a long struggle with colon cancer. “Serena was a one-of-a-kind executive that touched everyone. Her last few years were a lesson to all in courage, strength, dignity,…
Pinterest Creators Find Creative Uses for Toyota Sienna Minivan
Toyota turned to creators on Pinterest to showcase creative uses for its redesigned 2021 Sienna minivan. Creators adventurer photographer Peter Amend, florist entrepreneur Mallory Browne, restaurateur Bricia Lopez and therapist turned interior designer Anita Yokota will use Story Pins to share tips and tricks and inspire Pinners to think of “Sienna life,” and using the…