Month: March 2021

Facebook detailed a host of initiatives for Women’s History Month and International Women’s Day. The company will kick off its “Women x Women” campaign on International Women’s Day March 8 to showcase inspiring stores of women, celebrate their accomplishments and show how they used Facebook’s family of applications to find strength and community. Organizations like…

In college, Terrance Green studied film, but his “side passion” was politics. At the time, Green struggled to imagine a career that would allow him to combine both interests. But he eventually landed a job at GMMB, an agency based in Washington, D.C. that specializes in creating advertising campaigns for Democratic candidates. “It really opened…

Net neutrality is a nickname for a set of rules designed to govern your access to the internet. In the next three minutes, I’m going to prove to you why net neutrality is important and give you enough facts to argue your own case for or against it. On Feb. 23, 2021, a federal judge…

As far as the media marketplace goes, 2020 was a tale of two economies. While advertising and marketing spending experienced one of its worst years after — decline 7.1% in the U.S. and 6.8% worldwide
— consumer spending on media actually soared, rising 5.6% and 6.1%, respectively. That’s the finding of a MediaPost analysis of two reports released by media industry economists PQ Media, including
today’s “Consumer Spending On Media” report, and November 2020’s Advertising & Marketing Spending Forecast.

Instagram is finally giving creators their most requested feature—which the company hopes will make it a more dynamic destination for viewers.

Instagram Live videos may start drawing larger crowds with Monday’s introduction of Live Rooms, which brings a taste of Zoom-like Messenger Rooms by doubling the maximum number of participants to four from two. Live Rooms can be used for projects such as creating with other artists, hanging out with friends, hosting jam session, hosting question-and-answer…

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange.  Research forecasts are constantly being revised and replaced based on emerging data  – all the more immediate during a pandemic. “We… Continue reading »

The post Updating The Numbers: eMarketer Co-Founder Geoff Ramsey Previews 2021 appeared first on AdExchanger.

Did you know that the Clubhouse application allows each user to add a bio to their profile? This allows users to share more information about themselves with other users on the platform. Our guide will show you how to do this. Note: These screenshots were captured in the Clubhouse application on iOS. Step 1: On…

Consumer electronics, sporting goods, and consumer product goods saw an uptick in digital ad spend toward the end of 2020, according to data released Monday.

The Pinterest Shop is getting a woman’s touch–from over 25 women, actually–for International Women’s Day March 8. The platform’s retail showcase will feature curated shoppable products from over 25 women-founded, mission-driven small businesses across beauty, fashion, food, and home that use Pinterest to support their businesses, level up their game and inspire a new generation…