Just in time for 4/20, the most hallowed holiday on the weed calendar, a senior advertising creative will publish his first book, High Art: The Definitive Guide to Getting Cultured With Cannabis. This coffee-table tome pairs some of the world’s greatest artwork with the specific cannabis strains, edibles and THC-infused beverages that can help make…
America’s ‘Most Iconic Barber Shop’ Nearly Disappeared Last Year. Now, It’s Getting Some Help from Harry’s
For three-quarters of a century now, a rite of passage for anyone moving to the Big Apple has been getting a trim at Astor Hair. Since 1947, the sprawling, budget-priced salon in the cellar of 2 Astor Place has scalped everyone from punks to pensioners, students to celebrities. But legendary status means little when your…
NASA Seeks Water on the Moon to Fuel Its Mission to Get Humans to Mars | WSJ
Disney+ and ESPN+ Land on Comcast’s Xfinity Platforms
Beginning today, Comcast’s Xfinity subscribers will be able to access Disney streaming services Disney+ and ESPN+ directly via their X1 and Flex devices. Top line Disney+ is now available on Comcast’s entertainment platforms. ESPN+ is currently only available through the ESPN app on Flex, Comcast’s internet-only streaming platform, but the company said it will be…
Can Hudson’s Bay Beat Amazon in Canada?
Canadian retailer Hudson’s Bay, which is also the parent company of luxury department store Saks Fifth Avenue, is building a third-party marketplace with thousands of new products. Opening an online marketplace for independent sellers is just one way Amazon has become the 800-pound gorilla of ecommerce, whereas Hudson’s Bay has historically been “willing to try…
I’m Always Disappointed by the Erasure of Black Creators
When I woke up on March 28, I did what I always do at the start of my day: check Twitter. While scrolling through the typical Sunday Funday tweets and marketing advice on my feed, I stumbled on The Tonight Show Starring Jimmy Fallon video clip “Addison Rae Teaches Jimmy 8 TikTok Dances.” “No, he…
Consumers Are Checking Their Phones 60 Times a Day. Here’s How to Monetize These Micro-Moments
Scanning news headlines on a tablet before going to sleep. Using a mobile app to find an Italian restaurant with the highest number of 5-star reviews. Browsing this month’s best streaming videos. For most of us, the brief activities described above have become habitual. Recognizing the trend, Google came up with the term “micro-moments” to…
Exclusive: Wavemaker Hires Investment and Activation Lead From Amazon
The run on investment-related hires continues at media agencies, with GroupM’s Wavemaker hiring from Amazon, effectively reversing the typical talent migration route from agencies. Announced today, Wavemaker has hired Vinny Rinaldi as executive director, head of investment and activation. In the role, Rinaldi will be responsible for delivering a unified perspective across channels and clients…
How to Avoid the Top 5 Pitfalls Demotivating Your Employees Right Now
Based on a recent Adweek Intelligence survey, managers tend to overestimate how engaged their teams are and mistakenly think the number one factor in motivating employees is their own leadership. The inverse is actually true. When you put employees in the driver’s seat and empower independent decision-making, provide flexibility, and give them the ability to…
Advertising Going Back For The Future: The Upside Of A Post-IDFA World
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Stringfield, VP and global head of business marketing, measurement and insights at Activision Blizzard Media and Esports. Since Apple’s announcement of iOS 14 dropping support for IDFA, there has… Continue reading »
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