Month: March 2021

Some of film’s simplest images of Black life have a way of inspiring deep-seated dread in audiences. A shot of two boys entering a convenience store can have viewers guessing whether they’ll make it out alive. Black female characters are too often saddled with outdated stereotypes disguised as “strength” with little to no development. Even…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard discusses her educational process. Below, in her own words, she talks through client concerns in the new age of TV. The challenge Helping brands understand the ideal…

The Rise initiative Facebook began piloting in Brazil last July to aid ad agency professionals who had been furloughed or lost their jobs altogether due to the pandemic. Rise debuted in several other Latin American countries over the past few months. It was extended to the U.S. Monday, as well as Canada, Italy and Singapore….

We’re in the middle of a cryptocurrency bubble and a non-fungible token (NFT) craze. For context, the price of a Bitcoin (BTC) is bubbling around $56,000. The price of an Ether (ETH) is just over $1,700. That sounds bubbly, but this column is not about financial advice. I’m going to teach you, step by step,…

If dogs are capable of feeling misery, then the pooches in a new competition show must be the most miserable canines on Earth.

“It’s time to rip off the Band-aid. Advertisers and media need to move faster to think holistically and look to change the rules on both sides of the equation,” argues this global agency’s chief
commercial officer.

Major global corporations can still make my jaw drop with their utter social media tone-deafness. For example, Amazon vs. Senator Warren.

An acute level of awareness of your target audience is table stakes for marketers, and intent data has shown “target audience” on a steady ascent among agencies since January. As consumers, we’ve all
experienced some of the changes in buyer behavior first-hand during the pandemic. The multidimensional customer of today is more informed and empowered than ever before.

LONDON–Wagamama, a popular Japanese and Asian fusion restaurant chain in the U.K., has a new and unusual menu item: A katsu curry smoothie. The limited-edition Katsu Smoothie was developed by chefs as part of a campaign from creative agency Uncommon to encourage young people to open up about their mental health. Priced at 3.95 pounds…

Acura kicked off its “Origin Story” campaign Monday to mark the automaker’s 35th anniversary and introduce its new 2022 MDX three-row sport-utility vehicle. The campaign incorporates a series of videos released via Acura’s social channels, spanning 15 seconds, 30 seconds and two minutes, looking at the brand’s history as a challenger brand rooted in performance…