TripleLift, a pioneering ad-tech company utilizing computer vision and machine learning to optimize digital creative and media buys, has been acquired by private equity firm Vista Equity Partners.
Why Pizza Hut Asked Customers in 2 Countries to Disconnect From WiFi for an Hour
To mark Earth Hour on March 27, Pizza Hut asked people to turn off their WiFi for an hour, offering a free pizza to those who did. Developed by M&C Saatchi’s United Arab Emirates office, the digital initiative by the global pizza brand aimed to encourage customers in the UAE and Oman to disconnect their…
GroupM Revises U.S. Ad Outlook Upward: Cites Improved Economy, Effects Of Federal Stimulus
Citing a “healthier-than-expected recovery” of the U.S. economy, coupled with “the significant impact of fiscal stimulus,” GroupM updated its U.S. advertising outlook for 2021, calling for total ad
spending to expand more than 9% over 2021, or nearly 15%, after factoring out the impact of 2020’s political advertising boom.
spending to expand more than 9% over 2021, or nearly 15%, after factoring out the impact of 2020’s political advertising boom.
Why GroupM’s Wieser Is Feeling So Stimulated
The U.S. ad recovery is looking better with each new ad industry forecast update, but this weekend’s revision by GroupM offers the most bullish adjustment to date, with total U.S. ad spending now
projected to expand 9.1% this year, or nearly 15% after factoring out the effects of incremental political ad spending during 2020.
projected to expand 9.1% this year, or nearly 15% after factoring out the effects of incremental political ad spending during 2020.
YouTube To Ban Animal Cruelty Videos, Major Brands Unknowingly Run Ads Alongside Content
Staged animal rescues depicting cruelty are being banned on YouTube after several media outlets identified this growing trend.
ThirdLove Unveils Loungewear As Intimates Business Matures
As its core intimates business matures, digitally native brand ThirdLove entered the loungewear space and launched a new marketing campaign among other initiatives in the first quarter to further propel growth. “This past month, I think we’ve launched more than we have over the entire past 12 months,” said Heidi Zak, ThirdLove’s CEO, of the…
Tide Wants Everyone To Wash Their Laundry in Cold Water
Because using hot water requires more energy and puts more strain on the environment, Tide is encouraging people to instead use cold water when washing their clothes. To help get the message out, the Procter & Gamble (P&G) laundry detergent brand is debuting a new celebrity-filled campaign featuring Ice-T and Stone Cold Steve Austin working…
TripleLift to Sell Majority Stake to Vista Equity Partners for $1.4 Billion
TripleLift is the latest company in the ad-tech space to announce a liquidity moment with a “majority investment” from Vista Equity Partners understood to be $1.4 billion. The two companies announced the agreement earlier today with the deal expected to close in the second quarter of 2021. TripleLift began exploring a number of exit paths…
Warner Bros. Backs Its Big Release With #GodzillaVsKongRoar TikTok Challenge
Are you team Godzilla or team King Kong? Either way, Warner Bros. is encouraging you to let out a primal roar, on TikTok. The studio teamed up with creative agency Movers+Shakers on the #GodzillaVsKongRoar TikTok challenge to back last Thursday’s release of feature film Godzilla vs. Kong. TikTok users are encouraged to incorporate audio from…
