Month: March 2021

This article is sponsored by Criteo. Since mandated quarantines and reduced in-store shopping first became our reality early in 2020, global ecommerce has experienced a rapid rise. There have been millions of first-time ecommerce buyers, and as consumers have become accustomed to the convenience of the e-commerce experience, it is likely the new shopping behaviors… Continue reading »

The post 5 Tips for Brands as the Ecommerce Acceleration Transforms Marketing appeared first on AdExchanger.

The live event annually brings together nearly 3,000 CMOs, marketers and industry thought leaders.

Both sides are preparing for a potentially protracted battle over ballots and labor practices.

The makers of Eleuther hope it will be an open source alternative to GPT-3, the well-known language program from OpenAI.

Two robots walk into a bar. One robot says, “Sup?” The other says, “I am single and ready to mingle.” If you’re waiting for the punch line, you’ll just have to watch the whole video starring two artificially intelligent beings on an awkward first date, where the chatter is painful, the laughter is forced and…

When news spread recently that Domino’s was looking to hire a data journalist, reaction on Twitter ranged from amused to confused. After all, pepperoni and pivot tables don’t seem like a natural fit. But data journalists blend the hard skills of data analysis with the deftness of spotting a compelling story. It’s the perfect marriage…

As Covid-19 vaccines become more available across the U.S., brands are faced with an important decision: should they encourage their customers to get it or stay silent on the subject? Central to that question, of course, is whether consumers want to hear that kind of thing from the brands they support. With that in mind,…

Reddit officially opened an office to serve Canada, located on University Avenue in Toronto and managed by head of international Tariq Mahmoud, who also oversaw the platform’s expansion into the U.K. last September. Canada marks the third largest user base for Reddit, behind the U.S. and the U.K., with 59% of Canadian Redditors between the…

Several factors contribute to Chipotle’s legendary brand success, but the most significant is empowering its fans. “Our strategy is supercharging the superfans,” Tressie Lieberman, Chipotle’s vice president of digital marketing and off-premise, told Adweek’s Heide Palmero at this week’s Performance Marketing Summit. “Our superfans are our true advocates. Marketing success is consumers telling others about…