Month: March 2021

As the British public has been stuck inside for the majority of the past year, the home has become the center of everyone’s universe. To tap into the one-year anniversary of that experience beginning with the first U.K. national lockdown, British online retailer Very has launched a spot that aims to highlight the role the…

Mobile satellite communications business Inmarsat has named former Nokia CMO Barry French as its new chief marketing and commercial officer and promoted Jat Brainch to chief commercial and product officer. French, who left Nokia in November, will be tasked with improving the customer focus of Inmarsat and driving forward revenue generation as well as taking…

Oscar Mayer teamed up with Black Ops Productions to create 1,500 pairs of limited-edition shoelaces cold-smoked with actual Oscar Mayer Hardwood Smoked Bacon to capture their scent. Black Ops used a three-chamber system to extract the aroma from freshly cooked bacon while filtering out the grease particles, and the “heavenly scent was then transported to…

Last June, the Association of National Advertisers (ANA) and its partner network, the Alliance for Inclusive and Multicultural Marketing (AIMM), pledged to address systemic racism in the ad world. Now, they’re following up on that with a letter taking a stand against racism and violence against Asian American Pacific Islander (AAPI) communities. Today, the two…