Month: March 2021

New users signing up for Reddit will have the option of adding their gender identity to their account during the creation process, with a variety of options to choose from, including a free-form field and skipping the process altogether. The platform said in its summary of updates from March 17 through 30 that these gender…

As the newsletter ecosystem heats up, the battle for inbox dominance could be headed to your backyard. The newsletter company 6AM City recently announced its expansion into Richmond, Va., the ninth location for the five-year-old media organization. The newsletter-based publication will also launch its Nashville, Tenn., branch this week and will debut in Richmond by…

A stronger-than-expected economic resurgence will help give the U.S. advertising industry a much-needed jolt this year following the pandemic. Magna has increased its 2021 ad revenue projection in its latest quarterly advertising forecast, and now estimates that it will jump 6.4% this year to $240 billion. That’s $10 billion above December’s forecast, when Magna projected…

Farewell, Fox Sports West and Fox’s other regional sports networks. Say hello to Bally Sports Networks. Nearly two years after Sinclair Broadcasting bought 21 Fox regional sports networks from Disney, the company has completed the RSN rebrand, which includes adding Bally Sports to most of the network’s names and rolling out a Bally Sports interactive…

Are you one of these people who thinks that Velveeta cheese is so scrumptious you just want to bathe in it? Well, now’s your chance. The legacy brand is dropping V by Velveeta, a collection that includes night cream, moisturizer and renewal serum that “gives you the golden glow you’ve come to love from eating…

Grammy Award nominee Demi Lovato will be the first subject of Headstream, a new, interactive TikTok live series that lets fans go inside the minds of their favorite artists. The first episode will premiere on the main @tiktok account Friday (April 2) at 4 p.m. PST/7 p.m. EST, on the same day Lovato’s new album,…

Magna Global becomes the second major agency forecasting unit to update its U.S. ad outlook, revising its 2021 forecast to +6.4%, a 2.3 percentage point improvement for the 4.1% growth it was
projecting for the U.S. ad economy when it released its last estimate in December 2020. The move follows GroupM’s update, released last Saturday, which revised the WPP unit’s 2021 U.S. ad outlook up
3.1 percentage point to +9.1%.

Major League Baseball will ring in Opening Day of its 2021 season Thursday (April 1) with Major Fest, a six-hour livestream on the league’s Twitch channel. Esports broadcaster Jeff Eisenband will host Major Fest, which will begin at 12:45 p.m. EST Thursday. Special guests will join in throughout the day to discuss the top players…

Facebook is pulling the plug on Facebook Analytics June 30. The social network said in a Business Help Center post that up through June 30, users can still access reports, explore insights and export charts and tables. Data can be exported into a CSV file by clicking on the arrow in the top-right corner of…