Month: March 2021

Did you know that Cameo allows iOS users to turn on Face ID or Touch ID (depending on their device) to add extra security to their account? Our guide will show you how this is done. Note: These screenshots were captured in the Cameo application on iOS. Step 1: Tap your profile picture in the…

After years of discussion with little movement, a cross-media measurement solution will be created. The solution, which will deliver TV, digital, published media and radio outcomes using a single dataset, providing a singular metric for all media to be measured, is being created in the Netherlands by Kantar and Ipsos. The organizations will work together…

LONDON–Cadbury Dairy Milk, one of the most popular chocolate bars in the U.K., is replacing its branding with stories from the elderly in a bid to raise awareness of isolation and loneliness among the group. This week, the Mondelez International-owned brand is releasing 10 million limited-edition chocolate bars in partnership with the charity Age U.K….

If you’re lucky enough to have siblings, you’ll know all about the love and rivalry that come with being a brother or sister. French fashion and homeware retailer La Redoute, which sells across Europe, has captured this love in its latest spot by showing the bond between two stepbrothers and highlighting the brand’s role in…

“The Moodys” returns this week for its second season, although it is reasonable to suspect that most people have forgotten it had a first one.

WPP media agency network GroupM invested in developing its DTC and ecommerce capabilities last year as consumers migrated en masse to ecommerce during the pandemic. Now, GroupM is further leaning into such capabilities by dedicating a new leadership role to global commerce. GroupM announced today that it has promoted Andrew Ruegger to global president, GroupM…

MediaCom U.S. announced today that Jason Lim has been promoted to
the new role of Chief Planning Officer. He’ll report to Sasha Savic, U.S. CEO of MediaCom. 

In this newly created role, Lim will oversee audience planning that is integrated into
broader media plans for agency clients.   

Lim is a 20-year-plus industry veteran predominantly across direct response and DTC clients. In his ten years at MediaCom he’s
overseen the performance-based practice and was charged with accelerating and optimizing the impact of marketing programs. Most recently he oversaw the global relationship with Indeed.com. 

MediaCom U.S. CEO Sasha Savic stated that “the days of marketing in silos are well and truly over. . . Jason is a craftsman in his field and brings with him evidence-based planning
techniques, best practices at building brands, and performance marketing power in one.”

The appointment follows two other senior agency hires earlier this month. Liza Davidian was named
executive vice president of investment & activation, and Yorlene Goff was named executive director, people.

 

It’s been a year of bad news. And sometimes that constant stream of negativity really can feel like too much, which is why Melbourne International Comedy Festival wants people to have a well-earned laugh. Australian agency Gen C has enlisted a raft of comedians–Ben Russell, Lucy Fox, Frank Woodley, Andy Saunders, Claire Hooper, Dave Hughes…

The count is officially underway in a historic vote that will determine whether a facility in Bessemer, Alabama becomes the first-ever Amazon warehouse to unionize. While counting began Tuesday, it’s unclear when there’ll be an answer, partly because we don’t know how many of the 5,800 eligible employees voted and also because either party–Amazon or…