For now, attendance is limited, and open to California residents only. Universal Studios lost more than $4 billion in revenue last year.
Netflix To Stream Broadway’s ‘Diana’ Before Its Stage Bow
The musical’s producers – who did not reveal how much Netflix is paying for the rights – are betting that its exposure through a special presentation to Netflix’s massive audience will whet consumers’
appetite for the live experience.
appetite for the live experience.
Automotive Ads From Microsoft Advertising Begin Rolling Out In Beta
Automotive Ads, announced Wednesday, are rolling out in the U.S. and the U.K.
The Foundations of AI Are Riddled With Errors
The labels attached to images used to train machine-vision systems are often wrong. That could mean bad decisions by self-driving cars and medical algorithms.
Voltswagen Confuses Everyone; Why NFTs Are the Future: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Volkswagen’s April Fools’ Name Change Still Highlights Sustainability Commitment Just…
Beyond the Pledge: Workplace Inclusion
‘Beyond the Pledge’ is a limited podcast series, in partnership with R/GA and the 4A’s, that spotlights a variety of people with different perspectives on the current state of diversity, equity, and inclusion–and the work we still have left to do. Their tough and honest conversations will tear down myths and identify actionable ways in…
Vodafone Is Focusing on the Power of Partnership Between People and Technology
Vodafone, named the most valuable brand for the last four years running by Kantar’s BrandZ report, aims to focus on celebrating the human spirit and what it can achieve in partnership with technology. “We want to evolve into the next stage of telco and really go beyond just telephony,” explains Anne Stilling, global director of…
Pearls Before Swine by Stephan Pastis for Wed, 31 Mar 2021
Community and Cookies: What Microsoft Wants With Discord
Microsoft has spent the year shopping, making it painfully clear it wants a new consumer property. After unsuccessful entreaties to buy TikTok and Pinterest, Microsoft has turned its gaze toward chat app Discord. The two companies are now in “exclusive talks” and could complete a deal in April, according to the Wall Street Journal. Discord…
Four Ways Publishers Can Use Data to Get Closer to Buyers
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk… Continue reading »
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