The Wuhan Whitewash
In This Lovely Ad for Home Improvement, the Promise of Spring Means More Than Ever
Celebrating the emergence of spring, British DIY and home improvement retailer B&Q has released a campaign aimed conveying a sense of hope as the world moves toward the end of the ongoing pandemic. The campaign is the latest under the “Build a Life” platform from London agency Uncommon, reflecting on the hardships of those stuck…
Volkswagen of America’s ‘Voltswagen’: Boldness? Bad April Fool’s Joke?—or Potential Brand Blunder?
One can’t blame the skepticism that greeted the purported accidental company press release from Volkswagen Group of America on Monday, when it unveiled the official change of its U.S. brand name Voltswagen of America. That’s what marketers get when they play around with April Fool’s jokes too often. Still, a decisive break with its past…
Lessons for Politicians at Passover
Facebook: Ad Recession, What Recession? CPMs Rebound To ‘Pre-Pandemic Levels’
Ad prices on Facebook have surged 30% over their 2020 levels, reaching their pre-pandemic levels and are projected to soar throughout 2021, according to an agency analysis.
FLoC Origin Trials Kick Off In The United States And Other Regions
Let the FLoC testing begin (but not in Europe, yet). On Tuesday, Chrome started rolling out initial origin testing of its Federated Learning of Cohorts (FLoC) proposal with a small percentage of users in the United States and across Australia, Brazil, Canada, Indonesia, Japan, New Mexico, New Zealand and Philippines. “FLoC is still in development… Continue reading »
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Vice Media Group Expands Creative Offering With Acquisition of Pltfrmr
Vice Media Group (VMG) has acquired creative consultancy Pltfrmr, which will subsequently be merged with in-house creative agency Virtue. The acquisition will also see co-founders Chris Garbutt and Colin Mitchell take on leadership roles within VMG. Garbutt will become co-president and chief creative officer of Virtue, and Mitchell will become co-president and chief innovation officer….
Nas Pens a Message About Black Excellence in Hennessy’s Moving Film, ‘Dear Destiny’
America possesses a long history of Black enterprise. Conversely, it also has a deep history of tearing down Black-led businesses and entrepreneurship. The Tulsa race massacre and the resulting eradication of Black Wall Street–a thriving community in Tulsa, Okla., that was once a hub of Black-owned businesses–is a harrowing reminder of the lengths these communities…
Univision Debuts PrendeTV, a Free Streamer for US Hispanics
Univision’s PrendeTV, the first free ad-supported streaming service created exclusively for the U.S. Hispanic audience, debuted today. Top line PrendeTV launched with more than 40 streaming channels and 10,000 hours of VOD content, spanning movies, international drama series, reality shows, children’s programming, telenovelas and sports programming. Between the lines PrendeTV is the first big project…