WPP Reports Organic Revenue Drop for Q4
WPP, the holding company that owns agencies including Mediacom, Ogilvy and VMLY&R, reported its fourth quarter earnings today, sharing that its organic revenue fell 6.5%. Top line Its drop is in line with other holding companies, all of which have reported back-to-back revenue hits since the pandemic started. For the entirety of 2020, WPP’s organic…
Trust, Demand, Sustainability: What’s Next for the CPG Industry?
Since the Covid-19 outbreak altered life for millions of Americans a year ago, business has been good for the consumer packaged goods (CPG) industry. More people working, eating, studying and exercising at home means more demand for household staples ranging from jars of mayonnaise to rolls of toilet paper. From March 2020 through February 2021,…
Crackle Plus Will Sell Plex’s US Advertising Inventory in Expanded Deal
Crackle Plus–the company behind free, ad-supported streaming services like Crackle and Popcornflix–will be selling U.S. advertising inventory for streaming media platform Plex in the direct ad sales market. Top line The expanded deal will allow Crackle Plus, which is owned by Chicken Soup for the Soul Entertainment, to market Plex’s advertising inventory to marketers and…
Blue Moon LightSky Gives Instagram, Twitter Users Beer for Spring Cleaning
Beer brand Blue Moon LightSky teamed up with The Home Edit founders Clea Shearer and Joanna Teplin on the “Lighten Up” campaign, which “bribes” people to take care of spring cleaning in exchange for beer. In order to participate, people 21 and older must follow Blue Moon on Instagram or Twitter and share a photo…
Target Lures Customers With Indulgent New Food Label, Favorite Day
This week, Target announced its newest private-label food and beverage brand, Favorite Day, featuring 700 sweet and savory items spanning ice cream, beverage mixers and baked goods. The brand is set to launch April 5. Target’s latest brand comes as an enticement to bring customers back to stores again after the Covid-19 pandemic. Favorite Day’s…
Public’s Marketing VP Champions Collaborative Culture For Michael Bolton Song
Michael Bolton, brokerage break-up songs, and finding inspiration in unconventional places are all part of Katie Perry’s day-to-day as Public.com’s VP of Marketing. But to put great work forward, Katie shares that collaborative culture has been key, allowing for all her team members’ perspective to bring their most creative work to life. Discover the behind-the-scenes…
This Startup Agency Is Fighting Maternal Bias in the Corporate World
Between toddlers unapologetically crashing Zoom calls, parents helping their kids log on for virtual school and the burden of dealing with unexpected emergencies, a year of working from home has reminded the world exactly why balancing a career and a family can be hard. SourceCode Communications, which ranked 10th on Adweek’s Fastest Growing Agencies list…
How Donye Taylor Went from Myspace to Making Space for Black Creatives
For those who are looking to connect the dots between content and culture, call Donye Taylor. She’s been doing it since the Myspace days and hasn’t stopped since. As the CEO and Co-Founder of The Digital Footprint, a Black-owned creative marketing agency, Donye ensures her clients are on a path to success by outlining strategies…
Facebook Gaming Reveals New Eligibility Criteria for Its Partner Program
Facebook Gaming revealed a new set of eligibility criteria for its Partner Program, which Level Up creators will need to meet before unlocking partnership status. The new eligibility criteria are focused on two metrics: Engaged followers (the number of users who interact with a content creator’s livestreams by viewing, liking or commenting), and monthly earnings…