Month: March 2021

Suntan lotion brand Coppertone is changing creative agency partners, nearly two years after getting a new parent company. Following Nivea-maker Beiserdorf’s acquisition of Coppertone from Bayer in 2019 for $550 million, Coppertone has appointed IPG agency Huge as its creative agency of record. Huge will be responsible for integrated marketing, including brand creative, retail support…

Adelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attention of the ad industry’s researcher intelligencer, and has named six of them to a new strategic board of
advisors. The board includes two former Advertising Research Foundation chiefs, as well as two of the ARF’s Ephron Award winners.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Zora Senat, VP of Partnerships at Infutor Data Solutions. The world of cookies is evolving. The new cookie-less world will require a different mindset for marketers and advertisers, and the… Continue reading »

The post Five Ways To Prepare For The ‘ID-Pocalypse’ appeared first on AdExchanger.

Women’s Health Thursday kicked off Vision21, its yearlong multiplatform initiative aimed at encouraging its audience of 45 million (combined print subscribers and social and website visitors) to “dream big” in 2021. The Hearst Magazines title said 92% of respondents to a survey last November said they wanted to reshape their vision for a fresh start…

Facebook shared several monetization updates for creators Thursday, noting that the number of content creators on its platform earning the equivalent of $10,000 per month shot up 88% in 2020 compared with 2019, while the total earning $1,000 per month leapt 94%. Director of Facebook application monetization Yoav Arnstein wrote in a blog post Thursday,…

This article is sponsored by the Post-IDFA Alliance including Chartboost, Fyber, InMobi, Liftoff, Singular, Adcolony and Vungle.  With the iOS 14.5 update rapidly approaching later this month, many advertisers are preparing for the worst. Who can blame them? At this point, they’ve heard the warnings about unmeasurable ad inventory and slow publisher adoption of the… Continue reading »

The post iOS 14.5 Will Bring Challenges For Advertisers, But Also New Opportunities For Those Who Get It Right appeared first on AdExchanger.

Brien, the former CEO/Americas at Dentsu International serves as Chief Strategy Officer at the company which focuses on investments in digital transformation businesses.

Some urban designers have long wanted to reduce the area set aside for cars. Covid is giving them a chance.