Reddit reached its first ever enterprise partnership agreement, inking a pact with Omnicom Media Group. Clients of OMG agencies Hearts & Science, OMD, PHD and Resolution will gain access to a range of strategic and commercial benefits that will enable them to maximize their media spend on Reddit, working with the platform’s global agency development…
A Year in the Pandemic, By the Numbers: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Here’s What the Marketing Industry Lost and Gained After 1…
A Year Into the Pandemic, Marketers Reflect on the Bright Spots of Remote Work
When offices closed down last March, the initial novelty of wearing sweatpants to meetings and avoiding long commutes to work wore off quickly for some. But even among the marketers that are dying to get back to desks that don’t double as kitchen tables, the pandemic has offered a few silver linings. In an Adweek…
Marketers Look Back on What They’ve Learned After a Year in Lockdown
Jim Johnson will never forget where he was on March 11, 2020. The vp of account planning at VDX.tv was in line at a grocery store where he saw a TV announcing news that the NBA was suspending its season just moments after learning Tom Hanks had tested positive for Covid-19. “You could feel the…
Forget the 6 Degrees of Kevin Bacon. It’s Now 12 Thanks to Visible’s Latest Ad
While we’re all familiar with Six Degrees of Kevin Bacon highlighting how small the world can be, the actor is ready to kick things up a notch by expanding the phenomenon. Bacon stars in Visible’s “12 Degrees of Kevin Bacon,” a new campaign that promotes the wireless company’s plan to get 12 months of service…
Oprah Winfrey Is The Last Of The Great TV Stars
Who else but Oprah has the clout to corral a big interview like the one she conducted with Meghan and Harry? The answer is: Nobody.
WarnerMedia and CBS Line Up Record March Madness Ad Revenue Following Covid Cancellation
It turns out marketers missed March Madness–which was canceled last year because of Covid-19–just as much as fans did. With just one week to go before the NCAA Division I Men’s Basketball Tournament, Turner Sports and CBS have “virtually sold out” of their advertising inventory for the event, and are expending their most lucrative year…
Etsy’s Sustainability Director Shares the Plan for Totally Eliminating Carbon Emissions
In case you’ve been wholly wrapped up in pandemic stories for the last year or so, here’s another bit of news: Brands really want you to know that they’re reducing their carbon footprints. Just this week, Wells Fargo committed itself to carbon neutrality, joining other major banks including Citigroup, Bank of America and JPMorgan Chase,…
Here’s What the Marketing Industry Lost and Gained After 1 Year in the Pandemic
March 11, 2020 was a day for the history books. In a single day, the World Health Organization (WHO) declared Covid-19 virus a global pandemic, the NBA suspended its season, the White House suspended nearly all flights from Europe and Tom Hanks announced he’d contracted the virus while filming in Australia. There were only 647…
Inside The Mind Of A Twitch Streamer And Gaming Influencer
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com on Thursday. Twitch-exclusive streamer Ben Cassell, aka, Cohhcarnage or Cohh, is a professional gamer. But he’s also a businessman with… Continue reading »
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