Month: March 2021

With the commerce landscape forever changed, there’s a land grab for publishers to own the space. Hearst Magazines’ Cosmopolitan is building up its commerce repertoire through semi-annual deal days, Clubhouse chats with editors and designers and livestreamed commerce. The latter is forecast to generate $25 billion in U.S. sales by 2023, according to retail insights…

While tech publisher The Information has stirred up press for two newsletter launches this week, subscribers can revel in the fact that it also plans to debut “a few dozen more” newsletters on niche topics in the coming months. The San Francisco-based tech outlet now has a total number of five newsletter offerings ranging from…

Long-time Interpublic communications executive Eric Sherman has joined McKinsey & Co.’s Marketing & Sales Practice as manager of external communications. He joins from vice president-global brand
marketing & strategy at IPG’s Kinesso unit and previously was executive director-global corporate communications at IPG Mediabrands.

IPG media agency Mediahub hired industry veteran Alejandro Clabiorne to lead its flagship New York office as executive director. According to Mediahub, the agency has not had a leader dedicated to its New York office for years. As executive director, New York, Clabiorne will be responsible for overseeing the growth and expansion of the agency’s…

Stagwell’s results for the year and quarter were significantly better than the major Adland holding companies, albeit from an exponentially smaller revenue base.

Toyota, which had a poignant Super Bowl spot, came out on top both in spending ($39.9 million) and TV ad impressions (2.7 billion).

Executive editor Hillary Frey is departing, along with 46 other people.

President Joe Biden reportedly is planning to tap Columbia Law professor and antitrust expert Lina Khan to serve on the Federal Trade Commission.

Carat, which was tied with UM in the number-two spot, had been top-ranked for eight years running.