Month: March 2021

LONDON–Yoga pants are great, especially nowadays when we’re all stuck at home and can secretly wear what we like underneath our desks. But stock images of women wearing them often are not great. Picture a slim, toned and smiling woman with a full face of makeup striking a yoga pose, boasting an uncanny ability to…

The 63rd Annual Grammy Awards will be presented Sunday, March 14, and Facebook will serve as the exclusive streaming partner of the Grammy Live preshow. Comedian Trevor Noah, Emmy Award-winning host of Comedy Central’s The Daily Show With Trevor Noah, will host the ceremony, which will air on CBS at 5 p.m. PST/8 p.m. EST….

“Be the change you want to see in the world.” This is something many of us have heard our entire lives but as demonstrated in her personal mission and career journey, Deadra Rahaman exemplifies this saying in all that she does. As the VP of Brand Planning at Huge Midwest, Deadra’s role is to bring…

Adweek has formed its first Social Media Council, featuring 16 leaders in the social space ranging from the technology industry to entertainment and consumer-packaged goods and representing over $849 billion in revenue. The council’s efforts are aimed towards advising Adweek in its commitment to helping marketers learn and grow in their journey to be future…

Today, TV represents YouTube’s fastest-growing experience for users, as the pandemic has allowed people to stay at home and binge on their favorite shows. Although mobile remains YouTube’s top platform, the company is aggressively focused on expanding its presence in the connected TV space, where it is already a titan. The company is poised to…

One year and 19 in-depth consumer tracking studies later, Americans are feeling far more “hopeful” and less “worried,” “scared” and “confused,” but more “overwhelmed,” “stressed,” “sad,” and
“frustrated” by the impact of the COVID-19 pandemic.

A New York State court granted the Times’s motion to dismiss, citing constitutionally protected free speech and other grounds.

Citing the need to close the gap between the share of ad spending targeted at people of color and their share of the U.S. population, Interpublic’s Mediahub this morning unveiled plans for a
“Diversity-Owned Media Day” on Thursday.

The post IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds” appeared first on AdExchanger.

First, TV viewers ditched cable for streaming. Then, the ad dollars followed. Now, media companies are rapidly building tech to support and grow the $10 billion-plus connected TV advertising market. Last week, Disney unveiled its Disney Real-Time Ad Exchange (DRAX) platform, a solution to establish parity for all deal types in premium video. Discovery and…