First, TV viewers ditched cable for streaming. Then, the ad dollars followed. Now, media companies are rapidly building tech to support and grow the $10 billion-plus connected TV advertising market. Last week, Disney unveiled its Disney Real-Time Ad Exchange (DRAX) platform, a solution to establish parity for all deal types in premium video. Discovery and…
PepsiCo Wants to Calm a Stressed Nation With Driftwell
Last fall, PepsiCo, the maker of beverages ranging from Tropicana orange juice to Mountain Dew soft drinks, announced the addition of a new product: Driftwell, a drink designed to help people relax and fall asleep. Today, the company is debuting the brand’s first major marketing push, which is all about quelling the anxieties of 2021….
Clubhouse: How to Connect Your Instagram Account
Did you know that Clubhouse allows you to connect your Instagram account to your Clubhouse profile? This allows you to add a link that other users can tap on. Our guide will show you how to connect your Instagram account to your Clubhouse profile. Note: These screenshots were captured in the Clubhouse application on iOS….
Mozart Had a Talented, Overlooked Sister. For LG, This Pianist Recreated Her Captivating Music
Did you know that Mozart had an older–and equally talented–pianist sister? Unless you’re into classical music, the answer is probably no, because history has a long habit of forgetting women’s achievements. In the 1700s, Maria Anna Mozart performed with her brother, Wolfgang Amadeus, throughout Europe and was celebrated as a gifted musician in her own…
Help! I’m Drowning in Admin and Can’t Get My Actual Job Done
In this week’s Out of Office column, Megan explains how to stand up for yourself when you’re mired in extra work.
Ahead of the Tokyo Olympics, NBCUniversal Trains for a Marketing Marathon
Nearly a year ago today, the 2020 Summer Olympics in Tokyo were postponed for a year because of the worsening Covid-19 pandemic. Now that concerns and speculation about the status of the Tokyo Games has mostly dissipated–with the International Olympic Committee recommitting to holding them as scheduled this summer, during its virtual session on Wednesday–NBCUniversal’s…
4 Things 2020 Taught Us About Cancel Culture (and What to Do About It)
Cancel culture–the process of canceling, calling out, calling in and/or boycotting a person, brand or company on social media–has reached a crescendo in recent months. Even if you’re unfamiliar with the term, you’re likely to know a brand or public figure that has been canceled for their offensive actions: Papa John’s, Ellen DeGeneres and J.K….
U.S. To Introduce Bill Making Google, Facebook Pay For Publishers’ Content
A bill being introduced Wednesday by U.S. lawmakers would make it easier for news organizations to negotiate collectively with platforms like Google and Facebook to get a better price for their
content serving up in search engines or news feeds.
content serving up in search engines or news feeds.
