Facebook shared details on its response to the wave of Covid-19 that has been taking its toll on India. CEO Mark Zuckerberg said earlier this week that the company is teaming up with organizations including Hemkunt Foundation, I Am Gurgaon, Project Mumbai, Swasth, United Way and US-India Strategic Partnership Forum to distribute $10 million in…
This Elaborate Escape Room in a Box Helps Hype HBO’s New Fantasy Series, The Nevers
Like its namesake character in HBO’s latest fantasy action series, there’s more to the network’s promotion for The Nevers than first meets the eye. A “gifting experience” with a tongue-twister of a title–Penance’s Curiosities + Cocktail Compendium–takes branded swag to a new level, essentially providing superfans and influencers with an escape room in an ornate…
Biden’s Move-Research-Abroad Tax
What India’s Viral Misery Is Telling Us
Ad Tech Valuations Are Sky High – But Are They Justified?
Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies… Continue reading »
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Wander the Museum of Ancient Tech in This Ad for Samsung’s Galaxy Book
Technology is always evolving. And for laptops, versatility is key. Samsung’s recently-launched global campaign for its new Galaxy Books asks us to embrace a new future where laptops can do anything a cellphone can do. The Galaxy Book is intended to merge the power of a PC with the flexibility of a cellphone, creating a…
Reach Mobile Sets #Reach4Mom Contest on Facebook, Instagram
Reach Mobile is about to make three mothers very happy on Mother’s Day. The company is based in Boston, but it is a completely digital brand, with no storefronts, head of marketing Stephanie Walsh told Adweek, adding that customers sign up online and get their welcome kits in the mail. Reach Mobile is ranked No….
Petco Let the Dogs Out for Facebook Live: The Perfect Fit
Petco turned to Facebook Live Thursday night with both commerce and a cause in mind. The pet retailer hosted Facebook Live: The Perfect Fit with the dual goal of showing off pet fashions from its Reddy and Youly owned brands and having adoptable rescue dogs from Los Angeles Animal Services do the showing off. Petco…
GSD&M Founder Steve Gurasich Has Died
The “G” in iconic Austin agency GSD&M has fallen silent. GSD&M co-founder Steve Gurasich died in his sleep last week at the age of 73, just months ahead of the Omnicom agency’s 50th anniversary this fall. Funeral and memorial services were held for Gurasich, who is survived by his wife Nancy, daughter Amy and son…