Month: April 2021

On Thursday, Publicis-owned Epsilon became the latest company to support Unified ID 2.0. UID 2.0 is an open-source industry initiative, originated by The Trade Desk, that aims to develop an alternative to third-party cookies by replacing them with hashed or encrypted email addresses. Specifically, Publicis clients can activate Epsilon’s proprietary CORE ID (which stands for… Continue reading »

The post Epsilon Is Making Its Identity Platform Interoperable With Unified ID 2.0 appeared first on AdExchanger.

Despite making up almost half of the gaming community, women continue to face “discrimination, bullying and sexist insults” from men, according to a new Xbox campaign by agency Serviceplan in Germany. So the brand found a novel way to raise awareness of the issue: it swapped out the Xbox controller’s B button with an equal…

Twitter and Nielsen detailed an expanded integration Thursday, bringing the latter’s audience measurement and outcomes cross-media solutions into the former’s video ad platform. The integration includes new subscriptions to Nielsen Ad Intel and Nielsen Media Impact, as well as expanded access to Nielsen Total Ad Ratings. The two companies said the integration will enable the…

Nearly two years after it acquired big consumer data platform Epsilon for more than $4 billion, Publicis is making a play to integrate it into the primary platform used by Madison Avenue to process
programmatic and data-driven media buys: The Trade Desk.

Publicis Groupe’s identity-resolution offering Epsilon and The Trade Desk are partnering to make their respective user-ID products interoperable. The tie-up amounts to one of the most significant partnerships to maintain some level of online ad targeting as the industry prepares for the sunsetting of third-party cookies by the industry’s major web browsers. The Trade Desk…

The new “Law & Order: Organized Crime” is the seventh “Law & Order” series.

Roku also reports that about 58% of those who watched the 2019 tournament on traditional linear TV via Roku did not return to traditional TV to watch this year’s tournament, while 25.5% of those have
streamed a channel carrying the games during the games’ live coverage.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Match’s Satan Returns to Wreak Havoc on Big Wireless Customers…

Eyeing other people’s furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program. The Brooklyn-based retailer just unveiled the West Elm Collective, a new ambassador program that gives content creators and industry leaders the opportunity to…