J.Crew Group is shaking up its C-suite in order to bolster long-term growth. Among the moves, the apparel retailer is elevating Derek Yarbrough, the CMO of sister brand Madewell, to CMO of the J.Crew brand as well. Top line It’s been just under a year since the retailer, among the early casualties of the Covid-19…
Verizon Rolls Out Comprehensive DEI Plan for Its Companywide Marketing
Verizon is rolling out a new set of set of goals around how it approaches diversity, equity and inclusion (DEI) in every aspect of its marketing operations. The carrier’s new responsible marketing action plan ties together various ongoing initiatives and lays out concrete objectives across four areas ranging from diversity within the creative supply chain…
Why Sneaker Culture Needs to Change for Women
The sneaker community is now considered a culture. A patriarchal culture, much like most civilizations where men hold positions of social, economic and political power. This sneaker consumer is very different from their gender counterparts. Women are the “why” consumer, the transparent consumer and the most judgmental in this space. As such, sneakers have always…
Less Is More, as Twitter Begins Cleaning Up Its Ad Product Suite
Twitter unveiled a cleaned-up advertising product suite Wednesday, consolidating 22 individual ad product names into five categories and outlining which features apply to those categories. “We need to make sure that from day one, we make it easier for businesses to onboard,” product lead for revenue Jameel Gbajabiamila said during a press call Wednesday. Revenue…
How Does Your Brand Sound? MassiveBASS Turns Data Into Sonic Branding
A shiny logo and a famous face can only get a brand so far. In the end, effective marketing is a sensory experience, one where sound can be just as integral to an identity as any visual component. Sonic branding has the power to convey a company’s core values and objectives better than mere words….
Clubhouse Is at an Inflection Point
Clubhouse, the social audio app that’s taken the internet by storm, is worth a lot of money. But with concerns mounting over its posterity post pandemic, how much time marketers should invest in it is still a question mark. The company could be valued at $4 billion through an upcoming funding round, according to a…
The UK Creates Big Tech Antitrust Watchdog
The U.K. launched a new regulatory body with the goal of promoting competition among technology companies on Tuesday. According to a statement from the U.K. government, the new agency, dubbed the Digital Markets Unit, will “help make sure tech giants such as Facebook and Google cannot exploit their market dominance to crowd out competition and…
MediaCom Is Impossible Foods’ New Media Agency Partner
Impossible Foods is meat, and GroupM’s MediaCom is the plant-based protein brands’ media agency partner as it seeks to expand its appeal to more beef-minded consumers across the country. This week, Impossible Foods unveiled, “We Are Meat,” its first national campaign, featuring a voiceover from actor Scott Glenn. It was a bold approach from creative…
Shell Outlines Plans for Reducing Its Own Carbon Footprint
While energy giant Shell may not be the first name that comes to mind when you think of sustainability, it’s looking to change that by “reduc[ing] the carbon intensity of all the energy that we sell by 2050.” That’s according to Dean Arag?n, CEO of Shell Brands International AG, who said the company has set…
Clubhouse Monetization Will Come With Growing Pains
2021 has had its fair share of breaking news around social audio platforms and the emergence of this new creator genre. The biggest news so far might have just happened this week as Clubhouse backed up on its commitment to making monetization a priority by rolling out a Phase 1 version called “Clubhouse Payments” that…