There’s a special kind of satisfaction in managing to successfully build and share your own website. Watching the graphics, text and code converge in a culmination of weeks–sometimes months–of hard work can make the moments of toil absolutely worth it. That’s how it feels on Day One, at least. After that, errors, temperamental plugins and…
How Ports Are Trying to Stay Afloat Amid Cruise Industry Shutdown | WSJ
More People Have Been Day Drinking During Lockdown, Survey Says
Among the familiar pings and dings that accompany working from home during lockdown, new data suggests that the noise of cracking open a beer is increasingly joining the pandemic soundscape. Top line Nearly one in five U.S. adults aged 21+ who drink alcohol say they now consume it at times they typically wouldn’t throughout the…
NBA Stars Reunite for Goldfish Crackers’ #GoForTheHandful Campaign
Pepperidge Farms’ Goldfish Crackers have spent decades among the world’s top-selling brands, and there’s no sign of a decline anytime soon. Though the cheesy snack has long been positioned as the go-to option for kids, Pepperidge Farm is breaking its own marketing mold by aiming at adult audiences in its newest campaign, the #GoForTheHandful Challenge….
Pinterest Implements Creator Code to Ensure Positivity on Its Platform
Pinterest was all about creators Wednesday morning, introducing its new Creator Code, a mandatory set of guidelines for creators on its platform, and its first-ever Creator Fund to help provide creators from underrepresented communities with financial and educational support. The Creator Code will be formally rolled out for creators to sign and adopt in the…
Scripps’ OTT News Network Newsy Heads to Linear TV This Fall
E.W. Scripps is expanding its OTT national news network Newsy to linear TV. Beginning Oct. 1, the network will expand to over-the-air distribution. Top line With the planned expansion, Newsy, which is already available on most major streaming services and on connected TV devices like Roku, Samsung TV Plus, Amazon Fire TV and Pluto TV,…
If You Order His Tequila at a Restaurant, Dwayne ‘The Rock’ Johnson Will Cover Your Guac
For his birthday this year, Dwayne “The Rock” Johnson wants everyone to get out and support restaurant owners–and his tequila brand, Teremana. Top line In a campaign announced today called “Guac on The Rock,” Johnson is pledging to personally Venmo customers up to $10 when they purchase Teremana tequila and an order of guacamole from…
MTV Entertainment Group Taps Jason White as CMO
Jason White, a seasoned marketing executive who has been serving as the chief marketing officer of the cannabis brand Curaleaf, is joining ViacomCBS as the new chief marketing officer of MTV Entertainment Group, the company announced today. As CMO, White is tasked with steering the marketing directions for the nine properties and brands comprising the…
Pew Research Center: 72% of Americans Use Social Media, Consistent Over Past 5 Years
A recent survey by Pew Research Center found that 72% of the 1,502 U.S. adults who participated via telephone said they ever use any social media site, with that level remaining fairly consistent over the past five years. Pew said YouTube and Facebook continued to dominate, with 81% and 69% of respondents, respectively, saying they…
Pew: YouTube Dominates Social Media Reach, TikTok Now Rivals Snapchat, Twitter
In its debut in a highly regarded study of Americans’ social media platform usage, TikTok ranks just behind Snapchat and Twitter, and well ahead of the far more established Reddit as a social media
destination U.S. adults say they use. That’s one of the top-line findings from the just-released 2021 edition of a periodic study of America’s social media preferences and habits.
destination U.S. adults say they use. That’s one of the top-line findings from the just-released 2021 edition of a periodic study of America’s social media preferences and habits.