Month: April 2021

IPG Mediabrands announced two global leadership appointments today as it seeks to accelerate its transformation effort across global markets. The media agency network hired Charles Schwab’s Marlene Pelage-Bates as global chief financial officer. Her predecessor, IPG veteran Guy Beach, will move into a role as global president. Pelage-Bates will be tasked with managing global profits…

Despite — or maybe because of — the COVID-19 pandemic, internet ad spending soared 12.2% during 2020 to $139.8 billion, according to a just-released annual report from the Interactive Advertising
Bureau (IAB) and PwC. While the first half of 2020 — especially the second quarter, which declined 5.2% vs. the same quarter a year earlier — did languish from the U.S. shutdown, and the
cancellation of many ad budgets, the second half more than compensated for it.

Bidstream data “would be a goldmine for foreign intelligence services that could exploit it to inform and supercharge hacking, blackmail, and influence campaigns,” say senators.

The remit covers creative, strategy and production services for the insurance giant in the more than 70 countries that it operates in.

Google on Tuesday announced the launch of video experiments globally in Google Ads. The feature will roll out during the next several weeks.

The digital rights group Access Now is asking Spotify to promise to refrain from using a recently patented technology that claims to be able to discern people’s emotions.

Internet advertising made a huge rebound in Q4, growing 29% YoY to $45.6 billion, according to the 2020 IAB Internet Advertising Revenue Report. “Q4 was the best quarter we have ever seen in 20 years,” said David Cohen, president of the IAB. Overall online advertising in 2020 grew 12% YoY to $140 billion. “The fact… Continue reading »

The post IAB: Digital Ads Grew 29% In Q4 In Pandemic Rebound appeared first on AdExchanger.

The online advertising industry bounced back from a bruising first six months of 2020 to grow revenues 12% year-on-year, according to the IAB’s annual ad revenue report. That’s down from the 16% revenue growth seen in 2019, but a far cry from some of the worst fears early on in the pandemic. The study, conducted…

A partnership between Budweiser, the Anheuser-Busch Foundation and the Ad Council released the latest installment of the “It’s Up to You” campaign to help raise awareness and trust in Covid-19 vaccinations. A public service announcement film called “Good Times Are Coming,” which was created by David Miami, is part of “the largest public communications health…

Instagram recently added an “I got vaccinated” sticker to Instagram Stories, which allows users to show off their support of the Covid-19 vaccine, as well as encourage their followers to get the vaccine themselves. Our guide will show you how to use the “I got vaccinated” sticker in Instagram Stories. Note: These screenshots were captured…