A group of seven companies across television and ad tech–including ad platform Dish Media and credit reporting firm TransUnion–are joining forces to create the TV Data Initiative, which wants to help bring digital-like ways of ad targeting to TV. Programmers are pushing addressable ad offerings, more people are streaming content on their digital devices and…
Beach Named Global IPG Mediabrands President, Schwab’s Pelage Tapped To Succeed Him
IPG Mediabrands has promoted Guy Beach to global president from global CFO, and has recruited Marlene Pelage from Charles Schwab Bank to succeed him.
Faced With Existential Threat, Cadillac CMO Shifted To ‘Live’ Interface
Cadillac is a brand known more for luxury than for speed, but its CMO demonstrated just how fast it could accelerate when confronted with the marketing challenge of the pandemic.
Bloomberg Media’s Green Collective Attracts Sponsors to Climate-Change Journalism
For Bloomberg Media, green initiatives mean green returns. Bloomberg Green, the environmentally focused sub-brand of Bloomberg Media, announced its newest suite of corporate sponsors today, as well as the launch of its latest initiative, the Bloomberg Green Collective. Bloomberg Green, which premiered January 2020, explores business news in the climate-change era, like how Bitcoin mining…
Help! My Colleague Is Taking Credit for My Work
Why petty drama matters in the workplace, and other advice on office thievery.
Match’s Satan Returns to Wreak Havoc on Big Wireless Customers in New Mint Mobile Ad
Last year was a big year for Satan–he found love. And while his whirlwind affair with 2020 might be over, it left a lasting impact. Renewed and inspired, the Prince of Darkness resolved this year to find fresh new ways to foster his personal happiness through the relentless torment of humans. To start, he got…
How Hulu’s Head of Social and Brand Embraces Disruptive, Earth-Shattering Moments
Streaming service Hulu has Live Sports, your favorite shows and movies –and great leaders. Meet Tatiana Holifield, Hulu’s Head of Social Media, Brand and Adweek’s Social Media Council co-chair, who has found herself at the crossroads of innovation and social media. Discover why Tatiana says we haven’t seen it all when it comes to artificial…
On Cusp Of Apple’s IDFA Changes, iOS App Marketing Interest Soars
Interest in “iOS app marketing” has grown leading up to changes in Apple’s app tracking transparency framework, and its impact on targeting mobile users vis its soon-to-be-released iOS 14.5.
Hulu Unveils Brand Redesign, Marketing Campaign Aimed At Consumers, Advertisers
A cross-media campaign, including TV, urges streaming consumers to “Start With Hulu.” The new design system aims to unify branding, marketing and product experience.
‘It’s Just the Bare Minimum:’ Defector Media’s Harassment Protection Policy May Set a New Precedent
On Friday, Kelsey McKinney, a staff writer at the subscription-based sports publisher Defector Media, announced on Twitter that the worker-owned publication had created a specific set of policies to protect its employees from digital harassment. “We know that harassment is a problem, so we’ve taken this one preventative measure to make sure that [our staff]…