While Google is busy making identifying users harder within its ads business, the search giant is partnering with LiveRamp to bring the data company’s identity products to the Google Cloud. Top line Customers of LiveRamp, which offers ubiquitous identity products like IdentityLink and Authenticated Traffic Solution ATS), can now access those solutions through an interface…
Dilbert by Scott Adams for Wed, 07 Apr 2021
‘Rebel’ Yells Loud And Long In New ABC Drama
Rebel is a non-lawyer who gets involved in battles of a legal nature in which powerful organizations are victimizing various commonfolk.
Serve Food in Far-Away Restaurants—Right From Your Couch
A growing number of robots are operated remotely, often by workers thousands of miles away. Could it be a job of the future?
McDonald’s Breakfast Is Champion; Hulu’s Redesign: Wednesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. McDonald’s Champions Its Breakfast As the Best Meal of the…
Ad Tech Jockeys For Position In The Quest For Consumer Consent
Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largely… Continue reading »
The post Ad Tech Jockeys For Position In The Quest For Consumer Consent appeared first on AdExchanger.
Will Social Media Paywalls Be Common In The Future?
A new report from WPP suggests that might be the case. The good news: fake news and trolling may fade into the sunset.
Beyond The Pledge: Embracing Data Transparency
On this episode of Beyond the Pledge, Jai Tedeschi, R/GA’s vp, global executive director, culture & operation, sat down with Marla Kaplowitz, CEO of the 4A’s, and Sean Lyons global CEO of R/GA to discuss the importance of data transparency when it comes to creating a path toward an anti-racist society. The 4A’s have come…
LiveRamp Connects To Google Cloud, Bringing Identity To Customer Journey Mapping
If marketers can build better customer experiences, if they can find their customers as they pop up in different parts of their buying journey – visiting the website, buying a product in an Instagram story, viewing an ad or seeking customer support. To enable this visibility, LiveRamp built a native connection into Google Cloud Platform.… Continue reading »
The post LiveRamp Connects To Google Cloud, Bringing Identity To Customer Journey Mapping appeared first on AdExchanger.
How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On
Local news publishers aren’t waiting around for ad tech vendors to solve their third-party cookie problems for them. In late March, the Local Media Consortium (LMC) launched NewsPassID, a single sign-on solution and ad network, designed to help the 5,000 local publishers represented by the LMC to aggregate their first-party data and clean up their… Continue reading »
The post How Local Pubs Are Taking The Reins With Their Own Version Of A Single Sign-On appeared first on AdExchanger.