Coffee chains such as Starbucks, Dunkin’ and Panera were among the hardest hit businesses during the pandemic, with sales of the caffeinated hot beverages decimated as work and school routines were disrupted by lockdowns. But new data provided by Placer.ai, an analytics firm that tracks foot traffic, suggests three leading brands are beginning to recover….
P&G’s Marc Pritchard, UN’s Maher Nasser Talk Sustainability and DEI
Big problems require big solutions, and right now few issues loom larger than climate change and social injustice. To help kickoff Adweek’s Sustainability and DEI Summit, a virtual event that explores issues related to both planet and people, Marc Pritchard, chief brand officer at Procter & Gamble, and Maher Nasser, director of the United Nation’s…
New Media Agency Is Designed to Specifically Reach Diverse Audiences
As agencies try to understand the modern consumer, a key area seems to rely on categories and definitions from a bygone era. With the U.S. population diversifying even faster than predicted, traditional marketing categorizations of “general market” and “multicultural” seem increasingly outdated. Progress is especially slow when it comes to media plans designed around effectively…
Researchers Create Tool To Raise Awareness About Emotional Recognition AI
The use of AI to detect your emotions is a $20 billion industry that encompasses everything from focus grouping ads to assessing the faces of job candidates in interviews. But scientists claim the premise behind this tech–that one’s emotions can be read directly from the contours of one’s facial expressions–doesn’t actually hold up to scrutiny….
Lady Gaga Forges a Kaleidoscopic, Fantastical Queendom in Film for Dom Pérignon
For its newest campaign, Dom P?rignon partnered with Lady Gaga to build out an entirely new branding experience for its ros? champagne–complete with an otherworldly film and limited-edition bottles. Top line To launch the partnership, the pop star, actor and activist worked with fashion photographer Nick Knight to build out the aesthetic of the brand…
How a General Mills Marketer Worked Her Magic for a Small Midwestern University
Four years ago when Kymm Martinez landed her current post at the University of St. Thomas, she had to make a number of adjustments. Martinez had spent 20 years as a marketer for General Mills, much of that time on the vp level. She was used to managing brands that were household names and working…
YouTube to Begin Sharing New Violative View Rate Metric
YouTube will begin sharing a new metric in its Community Guidelines Enforcement Report, Violative View Rate, in an effort to provide transparency on what percentage of views on the Google-owned video site comes from content that violates its policies. The report will now have a separate Views section, where people can see historical and fourth-quarter-2020…
Local Search 101: What You Need to Know
Local SEO has evolved in recent years, going from being a small component of an overall website SEO strategy to being its own specialization, with very different techniques and practices. Now, instead of simply stuffing the name of your city into every nook and cranny of your site, local SEO means managing your Google My…
How Chewy Harnessed the Pandemic Pet Boom | WSJ
This Soap Brand Wants to Help Consumers Carve Out Moments of Calm When Cleaning
It’s one of the more mundane paradoxes of the pandemic: There’s a distinct feeling that we don’t have a moment to spare. That’s despite not going to offices, restaurants or gyms. Any traveling or visiting of loved ones has tended to occur in isolated episodes compared to the “before time.” Although the brand was conceived…