According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period.
Instagram For Kids Raises ‘Serious Concerns,’ Lawmakers Say
“Children are a uniquely vulnerable population online, and images of kids are highly sensitive data,” Sens. Ed Markey and Richard Blumenthal and Reps. Kathy Castor and Lori Trahan said Monday in a
letter to Facebook CEO Mark Zuckerberg
letter to Facebook CEO Mark Zuckerberg
McDonald’s Gloriously Champions Its Breakfast as the Best Meal of the Day in This Relatable Ad
LONDON–Most people in the U.K. have cereal or toast for breakfast, unless they’re frying up a full English, crushing some avocado, or whipping up something fancy on the weekend. But McDonald’s, in its latest spot by Leo Burnett, reckons its breakfast is the champion of all morning meals. The cinematic 60-second digital and social ad,…
TikTok Turns Its Content Creators Into Brand Advisers Through Deal With IPG Mediabrands
TikTok will partner with IPG Mediabrands to offer the agency network more direct access to creative talent on the platform. The creator and content accelerator initiative will be named The Creator Collective and aims to help guide brands to build “an authentic presence” on the platform that will resonate with TikTok’s community. The three-year initiative…
Signet Jewelers Acquires Jewelry Rental Service Rocksbox
Signet Jewelers, the parent of retail banners such as Jared and Zales, has acquired jewelry rental service Rocksbox for an undisclosed amount, it announced today. According to previous reports, Rocksbox had raised roughly $10 million since it was founded in 2012. Top line The purchase of the subscription service is a significant shift for the…
Amazon Unveils World’s Northernmost Cargo Hub in Alaska
Fairbanks, Alaska, which is located approximately 360 miles north of Anchorage, is home to the northernmost Denny’s in the world, as well as the northernmost Girl Scout troop and the northernmost Harley-Davidson outpost. Now it has another accolade: The northernmost Amazon air cargo hub. Top line According to a blog post, Amazon began operations at…
Facebook Sets #MonthofGood Initiatives to Bring In Ramadan
Facebook said it saw over 20 million “Happy Ramadan” posts and comments on Facebook last year, and video calls on WhatsApp spiked on the first day of Eid. With this year’s Ramadan starting next Monday (April 12), the social network kicked of several #MonthofGood initiatives. Throughout the holiday, Facebook will collaborate with communities, creators, nongovernmental…
Vaccine Passports Prolong Lockdowns
Toms Ditches Its One-for-One Model for a New Impact Strategy
Toms Shoes emerged in 2006 with its original one-for-one model, promising to donate one pair of canvas shoes to a child in need for every pair sold. After rising rapidly in popularity, it was met with copycats in brands like Skechers, losing the uniqueness of its model. As canvas shoe sales declined and a donation…
Energy Drink Lucozade Will Invest $14 Million To Build ‘It’s On’ Brand Positioning
British energy drink brand Lucozade plans to invest 10 million pounds ($13.8 million) to grow its brand positioning and is unveiling a new campaign entitled “It’s On.” Created by Adam&EveDDB alongside the brand’s in-house team, the multimedia campaign will aim to reach 97% of the U.K. population by the end of this year. “‘It’s On”…