Month: April 2021

Public perception about the inaccuracy of political polling during the 2016 and 2020 presidential elections has contributed to a crisis of confidence for the survey-based research industry, especially
media researchers, a roundtable of industry experts said Monday.

Dick’s Sporting Goods is opening a slew of new retail concepts this month, including a new store called Dick’s House of Sport and new Warehouse Sale locations offering discounted apparel and footwear. Top line Dick’s House of Sport will include “multi-sport experiences,” featuring a 17,000-square-foot outdoor turf field and running track, a rock-climbing wall, a…

For the ViacomCBS AVOD, this includes all digital ads — on desktop, laptops, mobile, tablets and other internet-connected devices.

Hulu is getting a brand facelift. This week, the streaming service, which has grown to 39.4 million subscribers this year, is rolling out a new brand design, along with a major creative campaign in an effort to grow its U.S. footprint as it faces steep competition from newer streaming competitors like HBO Max and Paramount+….

For Arancha Cordero, curiosity has run through her veins from a very young age. Growing up in a small rural town in the South of Spain, Arancha would learn new languages as an “excuse” to leave for the summer and explore the world. What she found was the value and thrill of discovery. This curious…

The MLB walks out onto the field and steps up to the plate–bringing the brand up to bat, the swing we’ve all been waiting for to come and hit it out of the park. Its decision to move the All-Star Game out of Atlanta on the heels of new legislation proposed to suppress voters in…

Dentsu media agency iProspect confirmed it has been named global paid media partner for social networking platform LinkedIn, which is expanding its international presence. In the role, iProspect will be responsible for the full spectrum of digital media strategy and buying across all of LinkedIn’s business units globally, partnering with the company to act as…

Amazon’s share of the U.S. digital advertising market rose from 7.8% in 2019 to 10.3% in 2020 — and will continue to take search share, in particular, from Google, especially as Google phases out
cookies, according to new eMarketer projections reported by WSJ.

Ocean Spray Cranberries, Inc., the agricultural cooperative founded in 1930, has named Monisha Dabek as its new chief commercial officer. Top line As CCO, Dabek will be responsible for multiple aspects of Ocean Spray’s U.S. business, including marketing, sales, innovation, consumer insights and public relations. Prior to joining Ocean Spray, Dabek worked at the packaged-food…