The show’s credits state that it was inspired by the original “Kung Fu” series of the 1970s and yet, it bears no resemblance at all to that show.
Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On Search
tvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buying and attribution system geared toward digital marketers that value performance media.
When Is Sharing A Log-In For Streaming A Good Thing?
Netflix loses $6 billion a year in password sharing — if projections are true.
Citing Rapid Improvement, Mediabrands Strikes Exclusive, 3-Year Deal With TikTok
A year after finding it the least responsible of the major social media platforms, IPG Mediabrands is going all in with TikTok, unveiling a new, three-year “creator and content” initiative with the
company to develop custom campaigns for IPG clients.
company to develop custom campaigns for IPG clients.
Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message
LONDON–When you think of Volvo, you probably think of it as a family car, thanks to all the ad dollars it has poured into messaging around safety. In its latest global ad, from agency Grey, the car brand goes on the hunt for “the ultimate safety test.” The TV, online and digital spot, which has…
Dilbert by Scott Adams for Tue, 06 Apr 2021
IAB Sets Final 2021 NewFronts Schedule
With just under a month until the NewFronts presentations, the Interactive Advertising Bureau has released its final schedule for the event. In addition to six previously announced newcomers, NBCUniversal is joining as a first-time partner for the four days of presentations, which will be held virtually for the second year in a row. DoubleVerify is…
Bidding War For Tribune Framed As Moral Choice
The hostility toward Alden is palpable; it’s known for slicing and dicing newsrooms.
Asian-Owned Businesses Can Now Self-Identify on Yelp
Yelp Tuesday introduced a way to help people looking to support Asian-owned businesses an easier way to locate those businesses. The business directory and crowdsourced review forum created a business attribute that enables businesses to self-identify as Asian-owned, completely on an opt-in basis. The company took similar steps last June to help support Black-owned businesses….
Vaccines Delete the Pandemic; 3 Sustainable Campaigns: Tuesday’s First Things First
Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Google Ad Encourages All to Get Vaccinated So We Can…