Americans have made so many pandemic purchases that ecommerce has essentially experienced two winter holiday shopping seasons in the 12-month period from March 2020 through February 2021. Last year, U.S. consumers spent $813 billion online, up 42% compared to 2019, according to Adobe’s Digital Economy Index. Adobe predicts ecommerce will surpass $1 trillion in 2022….
As Vaccinations Continue, Gyms Shift to Hybrid Models to Increase Membership Numbers
When the pandemic upended life as we knew it, Planet Fitness got to work. On March 13, 2020, CMO Jeremy Tucker watched as the gym closed locations and decided he and his team couldn’t just wait for something to happen. By the end of that weekend, Planet Fitness created United We Move, an initiative offering…
Khartoon Weiss Translates TikTok for 20th-Century Businesses
Khartoon Weiss knows there’s a disconnect between advertisers and Gen Z. It’s unavoidable from her perch as head of global agency and accounts at TikTok. Weiss views her role, which she started in August after a two-year stint at Spotify, like that of a translator between “predominantly 20th-century organizations” and the ultra-young users that dominate…
Barilla and Alkemy Tell the Legend of Pasta Carbonara With a Breathtaking Short Film
Barilla is no stranger to going all-in on a promotion, but the pasta company’s most recent #Carbonara campaign sets a new high bar. Ahead of Carbonara Day–an annual event that spotlights the beloved pasta dish combining cheese, cured pork, eggs and black pepper–the multinational pasta purveyors unveiled “The Origins of Carbonara,” a ten-minute, highly produced…
Is Cannes Lions 2021 Happening? Here’s What We Know So Far
After canceling its 2020 signature event amid the Covid-19 pandemic, the Cannes Lions International Festival of Creativity had hoped to come roaring back to the French Riviera in 2021. However, as France enters its third national lockdown to prevent further spreading of Covid, Cannes planning has again become mired in uncertainty. So is Cannes Lions…
Stagwell Agencies Pick Up Atlantic Broadband Contract
Five Stagwell Group agencies are partnering on the contract for Atlantic Broadband, the eighth-largest cable and internet provider in the United States and a subsidiary of Cogeco Communications. This is the second big contract announcement for Stagwell since it agreed to merge with MDC Partners. Stagwell agency Code and Theory was recently named agency of…
On Repeat Becomes Second Spotify Personalized Playlist Available for Sponsorship
Spotify’s On Repeat playlist is now available for sponsorship and, with April 15 looming, TurboTax became the first U.S. brand to jump in. On Repeat debuted in September 2019, comprised of the tracks that the audio streaming platforms users have streamed the most over the past 30 days. Since its debut, it has tailed some…
We Need More Empathy in Marketing Right Now
In today’s digital world, we are constantly bombarded with noise, information and marketing, making it near impossible to remember every message that you scroll past on social media. However, if they do it right, you remember what those brands made you feel. People do not want to be sold to. They want to feel safe….
Hulu’s New Marketing Campaign Goes Back to Basics
For its past marketing campaigns in the last year, Hulu has put most of its marketing muscle behind marketing its pricier live sports and live TV offerings. Starting this week, though, Hulu is rolling out an even simpler message letting viewers know that the service has everything they love on their service, from live sports…
Target Donates $1M for Free Rides to Vaccine Appointments
Target is donating $1 million to nonprofit organizations providing free or discounted rides to Covid-19 vaccination appointments via ridesharing service Lyft and its universal vaccine access campaign, it announced today. Top line The contribution is part of a broader $5 million commitment by Target to increase access to vaccines throughout the U.S. and globally, particularly…