Month: April 2021

An Oklahoma privacy bill that would require companies to obtain consumers’ explicit consent before using their data for ad targeting appears to have stalled in the state legislature.

Cookie-fatigued advertisers who are thinking too much about Google’s Cohorts might get a chuckle from this one.

Facebook has been exploring how and whether to rank some important content categories differently such as news, politics, and health, to make it easier to find posts it deems valuable and informative.

New York and Florida have both taken official positions regarding vaccine passports. The official NYS Excelsior Pass (a “vaccine passport”) is now available for download. On the other hand, the governor of Florida just issued an executive order prohibiting businesses from requiring customers to show vaccine documentation. But this is more than just a tale…

One of the major sectors most affected by the year-long Covid-19 pandemic has been cinemas–an experience of escapism that has been disrupted perhaps irrevocably. Earlier this week, international cinema chain Cineworld Group said it lost ?2.2 billion ($3 billion) in annual earnings over the past year, while its 5,500 workers in the U.K. remain on…

German car brand Opel will promote its new electric vehicle under the “Less Normal, More Mokka” campaign by partnering with the British record label Defected in a new virtual dance event. The “A Less Normal Experience” event will take place on April 9. It will extend the 360-degree campaign, which kicked off this January on…

Seven ad tech companies made transactions valued at over $1 billion in the first quarter of 2021 – double the amount that’s happened in the past few years combined. “We’ve got a perfect storm here of different forces lining up, which created such a strong quarter,” said Conor McKenna, LUMA Partners director. The ad tech… Continue reading »

The post How Hot Is Ad Tech? According To LUMA, It’s Raining Billion-Dollar Transactions appeared first on AdExchanger.

Criteo has started testing the single sign-on (SSO) solution – called OpenPass – that will serve as the consumer-facing component of Unified ID 2.0, the open source industry initiative that aims to use email as an alternative to third-party cookies. In November, Criteo was one of the first companies to join Unified ID 2.0, which is… Continue reading »

The post Criteo Is Ready To Test The Single Sign-On Software For Unified ID 2.0 appeared first on AdExchanger.

Motivating a team is certainly not easy. That said, key motivational factors like providing empowerment, flexibility, and connecting your staff’s passions to the work, while intentionally avoiding de-motivational pitfalls like poor leadership or lack of growth, can go a long way toward keeping a team engaged and thriving. One singular approach to management is not…

Subaru of America, a now-17-time broadcast sponsor of the annual Screen Actors Guild Awards, has gone a little off-road with its new spot to promote the 2021 Crosstrek range by following siblings on a long drive to their sister’s wedding. Created by Carmichael Lynch, the “Barn Wedding” spot follows the brother-sister duo as they travel…