Month: April 2021

As companies face pressure to show their data and machine-learning operations are transparent and accountable, a new report from Boston Consulting Group (BCG) finds more than half of large businesses may be overselling their progress in this arena. Top line The consultancy collected data from executives at more than 1,000 large organizations and evaluated their…

Last December, AT&T’s associate vp for sponsorship and experiential marketing Shiz Suzuki said, “I’m a firm believer that if you can see her, you can be her.” Suzuki’s sentiment underscores “She’s Connected,” the telecom company’s collaborative initiative toward gender equality through intentional sponsorships and promotions. The effort now includes a docuseries-style campaign centering four trailblazing…

Logitech, a Swiss-based maker of computer peripherals and software, named Najoh Tita-Reid as its new global CMO, the brand said in an email. Top line Tita-Reid was promoted to the role from global commercial marketing head for b-to-b and commercial retail, a role she took on in June last year. As CMO, she is responsible…

When we think of the sheer number of bottles on supermarket shelves across the world, it’s hard not to cringe wondering what exactly we’re going to do about all the leftover plastic. In conversations around sustainability, the way we package food and drinks is always sure to come up, but major changes have yet to…

Fernando Machado, who announced his departure from Restaurant Brands International Thursday, is joining Activision Blizzard as chief marketing officer. He will start the new role on April 12. “Fernando is a marketing powerhouse with a proven track record of bringing bold and innovative marketing campaigns to life and brings a wealth of experience, having led…

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, House of Wise’s Amanda Goetz discusses being in a new city with a new career. Below, in her own words, she talks about how much time and energy fundraising takes–while…

Twitter’s Best of Tweets Brand Bracket has come to an end, and Microsoft’s Xbox gaming console emerged victorious, beating out 15 other brand accounts. Xbox will be featured in an out-of-home campaign that will place digital billboards featuring fan tweets on trucks that will vising the neighborhoods of the Xbox marketing team, with everyone working…

One of the many challenges facing automakers right now is acquainting potential buyers with the experience of driving or riding in their newest models. As early as 2014, a third of car buyers test drove only one model, and 17% skipped the test drive completely. With the pandemic having restricted the availability of many showrooms…